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  • Over 85,000 new requests for projects and other messages are sent to businesses on Yelp every day
  • 82% of users hire or buy from a business they found on Yelp within a week

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Additional citations
  • Nearly 60% of Yelp citations across ChatGPT, Gemini, Perplexity, and Google AI Mode are in response to AI prompts containing the word “best.”
  • 34% of Yelp citations across ChatGPT, Gemini, Perplexity, and Google AI Mode are in response to AI prompts containing the phrase “near me.”
  • 24% of Yelp citations across ChatGPT, Gemini, Perplexity, and Google AI Mode are in response to AI prompts containing the phrase “Personal Care & Beauty.”
  • Yelp is the most organically cited home services discovery platform on ChatGPT, Gemini, Perplexity, and Google AI Mode.
  • Yelp is cited 6.5x more often than Angi and 18.6x more often than Thumbtack in Google AI Mode for local home services.
  • Yelp is cited 4.9x more often than Angi and 6.2x more often than Thumbtack in Perplexity for local home services.
  • Yelp was cited for home services AI prompts containing “near me” approximately 290k times as compared to 87k cites for BBB, Angi, Thumbtack, HomeAdvisor, and Nextdoor combined.
  • From September through November 2025, Yelp citations on top AI platforms increased 19x while the total number of citations increased just 3x collectively.
  • On ChatGPT, Gemini, Google AI Mode, and Perplexity, 91% to 97% of Yelp citations are for prompts that don’t include a specific business name, which means Yelp’s content shows up most in moments of consumer discovery.
  • Top AI platforms are actively citing Yelp more often per question, demonstrating a growing preference for our reliable local data.
  • Yelp was cited for home services prompts on top AI platforms more than 512k times compared to ~295k citations for Angi and Better Business Bureau combined.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 28.5 million prompts on ChatGPT, Gemini, Google AI Mode, and Perplexity from September to November 2025. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 28.5 million prompts on ChatGPT, Gemini, Google AI Mode, and Perplexity from September to November 2025. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 28.5 million prompts on ChatGPT, Gemini, Google AI Mode, and Perplexity from September to November 2025. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 24,128 unique prompts related to home services on ChatGPT, Gemini, Google AI Mode, and Perplexity compared with citations received by five local discovery home services platforms (BBB, Angi, Thumbtack, Home Advisor, and Nextdoor) from October 1, to December 31, 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked. Organic citations do not include ads, or native content of the AI search provider.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 24,128 unique prompts related to home services on ChatGPT, Gemini, Google AI Mode, and Perplexity compared with citations received by five local discovery home services platforms (BBB, Angi, Thumbtack, Home Advisor, and Nextdoor) from October 1, to December 31, 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked. Organic citations do not include ads, or native content of the AI search provider.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 24,128 unique prompts related to home services on ChatGPT, Gemini, Google AI Mode, and Perplexity compared with citations received by five local discovery home services platforms (BBB, Angi, Thumbtack, Home Advisor, and Nextdoor) from October 1, to December 31, 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked. Organic citations do not include ads, or native content of the AI search provider.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 24,128 unique prompts related to home services on ChatGPT, Gemini, Google AI Mode, and Perplexity compared with citations received by five local discovery home services platforms (BBB, Angi, Thumbtack, Home Advisor, and Nextdoor) from October 1, to December 31, 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked. Organic citations do not include ads, or native content of the AI search provider.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 28.5 million prompts on ChatGPT, Gemini, Google AI Mode, and Perplexity from September to November 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked. Organic citations do not include ads, or native content of the AI search provider.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 28.5 million prompts on ChatGPT, Gemini, Google AI Mode, and Perplexity from September to November 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses generated on ChatGPT, Gemini, Google AI Mode, and Perplexity (“top AI platforms”) from September to November 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked.
Based on an analysis conducted by Foundation Marketing, using Airops citation tracking data, that measured the number of times Yelp was cited in responses to 24,128 prompts related to home services on ChatGPT, Gemini, Google AI Mode, and Perplexity compared with citations received by five home services platforms (BBB, Angi, Thumbtack, Home Advisor, and Nextdoor) from October 1, to December 31, 2025 in the US. Citations are links to websites that appear in response to AI prompts, regardless of whether the link is clicked.