Over 350,000 leads for service pros are generated on Yelp each day.

Here’s why they convert.

The leads are urgent
When someone searches Yelp for a plumber, HVAC tech, roofer, or contractor, they’re not browsing. Their pipe burst. Their AC failed. Their roof is leaking after last night’s storm. They need someone now.

57% of users contact a business they researched on Yelp within a day. 82% of users hire or buy from a business they found on Yelp within a week. These aren’t tire-kickers. They’re homeowners with a problem and a budget.

The audience is your buyer
74 million people visit Yelp each month. 55% of Yelp users have an annual household income of $100,000 or more. 92% of searches for home services on Yelp don’t include a specific business name, which means they haven’t chosen anyone yet.

Over 350,000 leads for service pros are generated on Yelp each day. Over 10 million each month. Over 125 million last year. That’s your market. Those are your customers.

One profile. Every surface where consumers search.
Your Yelp profile doesn’t just work on Yelp. It powers recommendations on Apple Maps, Siri, and Amazon Alexa+, and it’s the source AI pulls from when homeowners ask for help.

Yelp is the most organically cited home services discovery platform on ChatGPT, Gemini, Perplexity, and Google AI Mode. We’re cited 6.5x more often than Angi and 18.6x more often than Thumbtack in Google AI Mode for local home services. 91% to 97% of those citations are for searches that don’t include a business name. The consumer is looking for your category, and AI is choosing who to recommend.