Show up everywhere, including AI

Your Yelp Page doesn’t just work on Yelp. It helps your business show up in search results, map apps, and AI tools like ChatGPT.

Here’s how it works and what you can do to make the most of it.

Your customers aren’t searching in just one place

When someone needs a plumber, a restaurant, or a hair salon, they’re not sticking to one platform. They’re browsing Google, pulling up Apple Maps on the way home, and increasingly asking AI assistants like ChatGPT and Alexa+ for personalized recommendations.

These platforms are then pulling from trusted sources to surface more information about businesses. Yelp Pages that include business details, reviews, photos, and more are some of the primary sources they rely on.

AI is the fastest-growing way consumers are finding local businesses

Local discovery is moving beyond search, and Yelp is already a trailblazing source powering it. Forbes recently called Yelp “AI’s ground truth”—providing the verified, reliable data that AI platforms need to deliver trustworthy answers. Here’s what that looks like in practice:

From September through November 2025, Yelp citations on top AI platforms increased 19x while the total number of citations increased just 3x collectively.

And those citations are reaching the right consumers at the right time:

• On ChatGPT, Gemini, Google AI Mode, and Perplexity, 91% to 97% of Yelp citations are for prompts that don’t include a specific business name—which means your page shows up most when consumers are still deciding.
• Nearly 60% of Yelp citations across ChatGPT, Gemini, Perplexity, and Google AI Mode are in response to AI prompts containing the word “best.”
• 34% of Yelp citations across ChatGPT, Gemini, Perplexity, and Google AI Mode are in response to AI prompts containing the phrase “near me.”

In other words, when a potential customer asks AI for the “best” or “nearest” option, your Yelp Page is working to get you in front of them.

Consumers can even book directly through AI

Visibility is one thing, but your Yelp presence can now drive real bookings through AI too.

Consumers searching for a restaurant on ChatGPT can book a reservation or join a waitlist directly in the conversation, without ever leaving the chat—all powered by Yelp via Yelp Guest Manager.

The path from “find me a great Italian restaurant” to a confirmed booking can now happen in a single interaction.

5 ways to strengthen your discoverability

You don’t need to learn AI algorithms or buy new tools. Your Yelp Page is already the foundation. The more detailed and accurate it is, the more platforms have to work with when deciding which businesses to recommend.

1. Claim your Yelp Business Page. If you haven’t claimed your page, you’re leaving visibility on the table—on Yelp and across every platform that pulls from it.
2. Make your page shine with detailed and current information. Accurate hours, services, and details help platforms match you to what consumers are searching for.
3. Respond to reviews. Active engagement signals a thriving business. Plus, the natural language in your reviews and responses helps AI understand your strengths and specialties.
4. Add photos regularly. Visual content strengthens your profile and gives platforms more to work with.
5. Enable conversion tools. Restaurants using Yelp Guest Manager can be booked directly from AI conversations—turning discovery into customers.

It all starts with your Yelp Page

Your Yelp Page already helps you show up across search engines, maps, voice assistants, and AI tools—and the more complete and active your presence, the more places you appear.