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The 2025 YAPAs

The Yelp Advertising Partner Awards are back!

This awards program proudly honors and showcases the most outstanding, innovative, and results-oriented work from advertising partners like you.

The 2025 winners are here

Thank you for all your amazing submissions, and for helping us recognize our incredible advertising partners.

Meet the 2025 Winners

Partner of the Year

Awarded to the partner who best demonstrates all-around advocacy and expertise of the Yelp platform, including results driven for and retention of clients on Yelp and engagement with the Yelp Advertising Partner Program.

Best in Client Service

Awarded to the partner who demonstrates the most outstanding commitment to providing superior client service.

Best in Innovation

Awarded to the partner with the most innovative, creative, or unique approach to driving results for their clients—either on or off Yelp.

Best in Lead Generation

Awarded to the partner who demonstrates a truly exceptional ability to drive a huge number of leads for their clients on the Yelp platform.

Best in Verticalization

Awarded to the partner who demonstrates unmatched expertise in a specific industry, as evidenced by the successful results they deliver for their clients.

Best in Technology

Awarded to the partner who drives excellence through the effective use of technological solutions, enhancing client results and advancing industry standards.

Agency Ambassador Award

Awarded to the partner who exemplifies outstanding leadership and ambassadorship within the Yelp Partner community, fostering collaboration and elevating the agency ecosystem.

Growth Partner of the Year

A non-submission category; awarded to the partner recognized by Yelp for achieving exceptional growth, reflecting a remarkable impact on clients and a deep commitment to partnership.

Best in Core Values

Awarded to the partner whose work is a shining example of Yelp’s core values: Authenticity, Be Unboring, Be Tenacious, Play Well with Others, Protect the Source, and Diversity and Inclusion.

Prizes

Up to 50 Finalists and 12 Winners received some or all of the following prizes.

Trophies

Winners got a personalized trophy that features the name of their business, category they won, and year of the award.

Promotional Assets

Winners and Finalists received digital assets that can be used to share and promote their achievement across multiple platforms.

Partner Summit

Winners received two guaranteed invitations to the next Partner Summit. Finalists got one guaranteed invite.

Frequently Asked Questions

If you don’t see the answer to your question here, you can ask us directly at yelpadpartners@yelp.com.

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When were winners announced?

Winners were announced at the 2026 Yelp Advertising Partner Summit in March.

What was the deadline for submitting an entry?

Entries must have been submitted by November 7, 2025.

Could I have entered to win multiple award categories?

Yes. Each partner could submit an entry for up to 4 categories, be a Finalist for up to 3, and be a Winner for up to 2.

Who judged the entries?

Entries were evaluated by a cross-functional panel of leaders from across the Yelp organization.

Did I have to meet a minimum revenue requirement for consideration?

Yes, advertising partners must have booked the minimum monthly revenue (based on Yelp data) indicated for each category below for at least 3 consecutive months by October 1, 2025 to be eligible for that category.

  • Best in Core Values: $10k/month
  • Best in Client Service: $10k/month
  • Best in Innovation: $10k/month
  • Best in Verticalization: $10k/month
  • Best in Lead Generation: $20k/month
  • Best in Technology: $25k/month
  • Agency Ambassador Award: $25k/month
  • Partner of the Year: $75k/month
When were awards and prizes awarded?

Prizes and awards were given out at the 2026 Advertising Partner Summit in March.