Enter to win

The 2026 YAPAs

The Yelp Advertising Partner Awards are back!

This awards program proudly honors and showcases the most outstanding, innovative, and results-oriented work from advertising partners like you.

Entries are now open

Want to win a YAPA? Show us the amazing work you’ve done for your clients. The deadline for submissions is Friday, Oct. 16, 2026.

Yapas 2026 trophies

Award categories for 2026

Best in Core Values

Awarded to the partner whose work is a shining example of Yelp’s core values: Authenticity, Be Unboring, Be Tenacious, Play Well with Others, Protect the Source, and Diversity and Inclusion.

Best in Client Service

Awarded to the partner who demonstrates the most outstanding commitment to providing superior client service.

Best in Innovation

Awarded to the partner with the most innovative, creative, or unique approach to driving results for their clients—either on or off Yelp.

Best in Lead Generation

Awarded to the partner who demonstrates a truly exceptional ability to drive a huge number of leads for their clients on the Yelp platform.

Best in Verticalization

Awarded to the partners who demonstrates unmatched expertise in a specific industry (Legal, Home Services, Auto, Hospitality, and Medical), as evidenced by the successful results they deliver for their clients.

Best in Technology

Awarded to the partner who drives excellence through the effective use of technological solutions, enhancing client results and advancing industry standards.

Agency Ambassador Award

Awarded to the partner who exemplifies outstanding leadership and ambassadorship within the Yelp Partner community, fostering collaboration and elevating the agency ecosystem.

Partner of the Year

Awarded to the partner who best demonstrates all-around advocacy and expertise of the Yelp platform, including results driven for and retention of clients on Yelp and engagement with the Yelp Advertising Partner Program.

Growth Partner of the Year

A non-submission category; awarded to the partner recognized by Yelp for achieving exceptional growth, reflecting a remarkable impact on clients and a deep commitment to partnership.

Client Retention Champion Award

A non-submission category; awarded to the partner who demonstrates the strongest commitment to keeping clients successful on Yelp, as measured by client retention.

Yelp Client Acquisition Partner of the Year

A non-submission category; awarded to the partner who launched the highest number of new client campaigns on Yelp over the course of the year.

Prizes

Up to 59 Finalists and 15 Winners will receive some or all of these prizes.

Trophies

Winners get a personalized trophy that features the name of their business, category they won, and year of the award.

Promotional assets

Winners and Finalists will receive digital assets that can be used to share and promote their achievement across multiple platforms.

Partner Summit

Winners receive two guaranteed invitations to the next Partner Summit. Finalists get one guaranteed invite.

Enter to win

Nominate your agency for free. Simply add your info, select an award category, and answer the questions about the work you’ve done and results you’ve driven as a Yelp Advertising Partner. The deadline for submissions is Friday, Oct. 16, 2026.

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Please review minimum partner tier requirements for each category. Eligibility is based on your partner tier as of Q3 2026.
TELL US MORE
Please select the award category(s) you want to enter, and then answer the five questions to give us more details about the work your agency has done.
Note: We will also be looking at internal data to determine award Finalists and Winners where applicable.
Share one or two results your agency is most proud of like growth, ROI, leads, retention, or something else.
Describe a strategy, tool, or approach that’s unique to your agency and this award.
Give us a real example; A client story or testimonial is perfect.
Think education, training, collaboration, or anything you do to go “above and beyond."
Wrap it up: What makes your agency stand out for this award?
If you are submitting an entry for the "Best in Verticalization" award, please also answer the following:
Q6: Which vertical does your entry apply to?

Frequently Asked Questions

If you don’t see the answer to your question here, you can ask us directly at yelpadpartners@yelp.com.

Enter to win Official rules
What are the eligibility requirements?

Eligibility is based on your partner tier in Q3 2026 (based on Yelp data from Q2 2026: April through June):

  • Partner of the Year: Platinum
  • All other categories: Premier
    • See Section 2 of the Official Rules for full tier definitions and eligibility requirements.
    When will winners be announced?

    We will be announcing Finalists in the last quarter of 2026 and winners in the first quarter of 2027. Participants will be notified via email when the announcements are made.

    What’s the deadline for submitting an entry?

    Entries must be submitted by Friday, Oct. 16, 2026.

    Can I enter to win multiple award categories?

    Yes. Each partner could submit an entry for up to 4 categories, be a Finalist for up to 3, and be a Winner for up to 2.

    Who will be judging the entries?

    Entries will be evaluated by a cross-functional panel of leaders from across the Yelp organization.

    When will I receive my award and prizes if I win?

    Prizes and awards will be given out at the Advertising Partner Summit in the first quarter of 2027.