Frequently asked questions

It's Yelp's program for marketing and advertising agencies that manage local ad campaigns on behalf of clients. Join and you get a dedicated support team, tools to manage Yelp across your entire client book, and partner incentives that grow with your revenue. The goal is to make Yelp one of the easier, more rewarding channels your team manages.

Yes. Partners get invitations to exclusive feedback sessions and networking events, plus early access to product and feature pilots before they go live. The longer you're in the program, the more of these opportunities open up.

If you're an agency managing advertising for local clients (whether you're running paid search today or just getting started with performance channels), this program is built for you. Agencies need to be legally registered and located in the U.S. or Canada. Not sure if you qualify? A partner consultant can walk you through it.

Three steps: Complete Yelp 101 training on our ad solutions, agree to Yelp's compliance guidelines, and get at least one client live with Yelp Ads spend. It moves faster than you'd expect, and we're with you the whole way.

Free to join. Your clients' ad spend is the investment—everything else comes with the program: Partner Hub access, co-selling support, and partner incentives.

Most agencies get through training and first client onboarding faster than they expect and the sooner you're in, the sooner your team starts earning.

Yes. Add clients as you grow your Yelp offering; adjust your roster as needed. The program is built to scale with your agency, not lock you in.

Two ways. First, you set your own margin on the Yelp services you offer: the strategy, optimization, and reporting are yours to charge for. Second, the program may include rebates that grow with your Yelp revenue, so the more clients you bring on, the better the economics get.

Partner Hub is your home base—one place for tasks, client data, and performance across all your Yelp accounts. Partner APIs plug Yelp into the systems you're already using, so it fits your workflow instead of adding to it.

You'll work with dedicated Partner Sales and Partner Customer Success teams: the same people from onboarding through co-selling. As your book grows, so does the level of support around you.

You get a dedicated Partner Sales Consulting team: co-selling support, client-specific insights, and detailed audits. When you're pitching Yelp, you're not on your own. We can join the conversation, help make the case, and back it up with data specific to your client's category and market.

Reach out to your Customer Support team first. They'll troubleshoot the issue, escalate if needed, and get your client's campaign back on track.

Clients you bring in through the program may be eligible for access to exclusive discounts and promotions as part of the Yelp Advertising Partner Program. It's an easy way to show real results early and give clients a reason to commit.

Two core products. Yelp Ads are cost-per-click search ads that show up above and below Yelp’s organic search results and on competitor pages. The Upgrade Package uses Page Upgrades to enhance a client's Yelp Page to get more out of the traffic they're already receiving. Both live in Partner Hub, so adding Yelp to your offering doesn't mean adding a whole new workflow.

No. Yelp's review software runs completely independently of advertising (always has). It's designed to surface the most reliable, helpful content regardless of who's spending. Your clients' reputations are their own to build, and a strong ad presence just puts more eyes on what they've already earned.

Yelp works best when consumers are already searching for a specific type of business nearby and ready to make a decision. Home services, auto, health and wellness, restaurants, and professional services are among the top performing categories. And with AI platforms increasingly pulling from Yelp for local recommendations, that reach keeps expanding.

Check the Yelp category list to see what's supported. If you're still not sure whether a client is a good fit, ask your partner consultant before you pitch. They can tell you what to expect for that category.