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Yelp Solutions

Yelp Advertising Partners make the most out of the local search platform by leveraging the below products, features, and functionality to get their clients in front of millions of people looking to buy, visit, or hire.

Yelp Ads

Your clients’ search ads on Yelp appear above organic search results and on their competitors’ pages, are targeted by location and category, and paid per click.

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Create and manage ads with ease

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Customize

Edit the photo and text in your client’s ad, or let Yelp’s algorithms optimize it for you

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Optimize

Meet your client’s goals by activating keyword targeting or adding an in-ad call-to-action button

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Analyze

Measure how ALL your clients’ ads are performing over time in one consolidated Partner dashboard

Enhanced Profiles

Upgrade your clients’ standard Yelp listing with features that convert page views into customers, including removing competitor ads, adding customized call-to-action buttons, and controlling their photo & video order. 

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More add-ons to an Enhanced Profile

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Business Highlights

Icons placed on your clients’ listing and search ad that convey their unique offerings

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Verified License

A visual indicator that Yelp has manually reviewed and confirmed your client’s valid, state-issued trade license

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Portfolios

Collections of images that you can curate to demonstrate your clients’ range and expertise

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Logos

Drive brand recognition by featuring your clients’ logos in multiple, high-visibility areas on Yelp

Yelp Connect

This social marketing tool allows you to share content and promotions targeted at your clients’ potential customers on Yelp based on their follows and interactions with similar businesses. Yelp Connect posts are shown:

  • On your client’s business listing
  • On the Yelp app home page
  • In personalized weekly emails sent to visitors
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API

Approved Yelp Advertising Partners who meet certain qualifications can access data and make campaign or business listing updates for clients through these available APIs:

Ads API

Create, edit, pause, and make budget adjustments for multiple clients’ Enhanced Profiles and search campaigns at once. This API is  integrated with our marketing technology partner MatchCraft.

Ads API technical documentation

Reporting API

Retrieve daily or monthly client metrics on Yelp such as page views, leads, calls, or messages. This API is integrated with these third-party reporting platforms: AgencyAnalytics, Domo, Funnel, TapClicks

Reporting API technical documentation

Data Ingestion API

Claim multiple businesses and make updates to particular attributes and fields on the Yelp listing for many locations at once, and in real-time. This API is integrated with the Yelp listing management collaborators listed here.

Data Ingestion API technical documentation

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