How to execute a restaurant marketing strategy in 5 minutes a day

Marketing can be a powerful tool for any business but that value is amplified in a competitive market like the restaurant industry.

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Why marketing matters

Marketing is essential for attracting new customers and keeping current ones coming back for more. In the short term, effective restaurant marketing can lead to increased foot traffic and sales, as well as a strong brand presence in the community. If you’re not marketing, you’re not growing.

In the long term, consistent restaurant marketing efforts can help to build a loyal customer base and establish a strong reputation in the industry. This can lead to more word-of-mouth referrals and a steady stream of repeat business. Forgetting those benefits, marketing can scale customer frequency which is essential to profitable growth. How much more money would you be making if everyone that dined with you once per month came in twice per month?

The 3 obstacles to restaurant marketing

As a restaurant owner or operator, I’m sure you know that it is important to effectively market your business to attract and retain customers. However, finding the time and energy to devote to marketing can be challenging. Here are the three most common obstacles owners and operators face:

1. Where to start: Marketing is something you are always doing, and by seeing every action as an opportunity to promote your brand, it becomes part of your workflow.
2. When to start: Marketing is about communicating what you do best in the world with the people around you, and there is no time like the present to start sharing your message.
3. How to fit everything in: The 5 Minute Marketing Masterplan focuses on consistent, targeted efforts in just 5 minutes a day to create a killer marketing strategy that fits seamlessly into your workflow.

Executing the 5 minute marketing masterplan

1. First, focus on mastering your mediums.
   As a restaurateur, you have four options for marketing: phone, email, in-person visits, and social media. Using all four of these mediums will allow you to effectively promote your restaurant and reach a wide audience.
2. Next, choose your targets.
   Make a comprehensive list of everyone and everything that can help get your restaurant’s name out there, including media outlets, local businesses, social media influencers, and other restaurants or chefs you may want to collaborate with.
3. Finally, map out your strategy.
   The key to successful marketing in just 5 minutes a day is to focus on consistent, targeted efforts. This might mean making one phone call per day, sending one email, or sharing one piece of content on social media. By following this routine consistently, you will be able to effectively promote your restaurant and reach a wide audience without overwhelming yourself.

Tracking and evaluating your results

It is important to track and evaluate the results of your marketing efforts to see what is working and what can be improved upon. This can be done through various methods, such as tracking website traffic, analyzing social media engagement, and collecting customer feedback. By regularly evaluating your results, you can fine-tune your marketing strategy and make the most of your efforts.

You can do this! The 5 Minute Marketing Masterplan is a strategy designed to help fit marketing seamlessly into your workflow without adding additional stress or time commitment to your already busy schedule. By mastering your mediums, choosing your targets, and mapping out your strategy with consistent, targeted efforts in just 5 minutes a day, you can create a killer marketing strategy designed to effectively promote your restaurant and attract new customers.

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