How Kaizen Dining Group saw 22x ROI with Yelp Ads & Guest Manager

Albert Lee, Director of Strategy, shares why Yelp Ads & Guest Manager are an essential part of the marketing strategy for their 14 locations.

When Kabuki Japanese Restaurant opened 30 years ago, huge investments in advertising came with no information about whether that money was bringing in customers. Marketing dollars went to newspaper ads, magazine ads, billboards, and movie theater spots. But there was no trackable data to show for it.

With Yelp Ads, Albert now knows exactly how dollars spent result in customer leads. By combining Yelp Ads with other Yelp restaurant tools like Yelp Guest Manager, those customer leads get to book a table or get in line from anywhere. The restaurant group’s first one-month Yelp Ads campaign saw a 22x ROI. They have increased their budget from there and continue to see cost-per-visit numbers below $5. Monthly impressions have grown from around 300k to 3.2M. The team can see exact data on impressions, leads, conversion rate, and more. Plus, they have a dedicated account manager at Yelp who helps guide their campaigns to ensure the best results.