The 10-year plan that turned Tender Greens into a $100M business

Defying the odds, David and Erik turned Tender Greens from an unknown brand into one of the “Ten Best Restaurant Chains in the World” according to Conde Nast Traveler.

In this 47-minute interview, get a behind-the-scenes look at the Tender Greens growth strategy from both Founders. Watch the interview to learn:

  • The essential elements of a profitable restaurant
  • The foundations of a successful partnership
  • How to raise money
  • Creating a 10-year plan for your restaurant

Watch the interview based on "Ten Year Plan"

Ten Year Plan lays out a practical, proven approach to creating enduring value—including missteps, misgivings, setbacks, and successes. Applicable to any industry, the scalable business model crafted for Tender Greens gives equal emphasis to margins and mission.

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