Articles by Emily
From customer to franchisee to CEO: Neil Hershman’s journey to froyo fame with 16 Handles
16 Handles CEO Neil Hershman shares how he scaled the New York-based frozen yogurt chain to an international brand and grew its franchise program from 30 to 150+ locations.
8 do’s and don’ts for home service success: setting prices, saying no, and becoming profitable
Service sales coach Joe Crisara dissects his biggest wins and mistakes from 42 years in the home service industry.
From Busy Philipps to your business: lessons in entrepreneurship
Busy Philipps shares insights on bouncing back from failure, winning over investors, and responding to critical feedback.
LGBTQ-Owned Business Resource Hub: opportunities, tools, and stories of strength
To support LGBTQ-owned businesses during Pride Month and year-round, Yelp compiled this resource hub of valuable information for the LGBTQ business community.
4 tips for turning job requests into sales
Turning requests into jobs starts with winning over your customers with a fast and effective response.
How a pastry shop made a viral trend its own
Tips for turning viral popularity into lasting success from the team behind Alexander’s Patisserie, who helped popularize the trendy flat croissant in California’s Bay Area.
A marketing roadmap to turn top customers into brand influencers
Founder of digital marketing agency Dialogue NYC Julianne Fraser shares her secrets for successful influencer marketing campaigns—starting with strong customer relationships.
From single location to national franchise: lessons in scalability, sustainability, and customer satisfaction
The president of Junkluggers, a national junk removal franchise, shares lessons in sustainability, scalability, and customer satisfaction.
3 management tips from a renowned restaurant duo
The dynamic duo behind James Beard Award semifinalist Sur Lie in Portland, Maine shares their complementary leadership styles.
What does a Yelp user look for when choosing a service provider on Yelp?
Dive into the thinking process of a Yelp user to discover how Request a Quote can help your business.
How to get Yelp reviews without asking
Instead of asking for reviews, inspire customers to review your business organically by using these five strategies.
Celebrating Women’s History Month: tools, tips, and inspirational stories
To celebrate and support women-owned businesses across the country, we’ve collected a hub of business resources, Yelp tips, and inspirational stories.
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