Search Ads

Convert customers actively searching for what you offer.

Stand out from your competition and convert more customers through placement as a “Sponsored Result” at the top of search result pages, on your competitors’ pages, and other prominent places on the Yelp site.

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How it works

Yelp search ads ensure your business gets seen by purchase-ready consumers – precisely in their moment of need.

Customize your ad goals & creative to drive the action you care about most – whether that’s increasing leads, traffic, or sales – and pay only when your ad is clicked.

Yelp Ads deliver localized marketing at a national scale – allowing you to easily reach in-market consumers near some or all of your business locations at once.

Leverage category targeting, competitor targeting, keyword blocking and boosting, and more to ensure you’re reaching your ideal customer.

See how Search Ads work

By the numbers

4x

more leads received by businesses with Yelp Ads

82%

of users hire or buy from a business they found on Yelp within a week

87%

of searches on Yelp are for a product or service, not a specific business

74 million

people visit Yelp each month to find home services, restaurants, & other businesses

How do you measure results from Search Ads on Yelp?

Depending on the specific goal you’re setting for your Search Ads campaign, Yelp for Brands has multiple measurement options for you to choose from.

Yelp store visits

Yelp’s 1st party tool that measures store visits generated from your Search Ads.

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Yelp Pixel

Measure online conversions generated from your Search ads.

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Telmetrics

A third party partner that measures phone calls generated from your Search Ads.

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Foursquare or Cuebiq store visits

A third party partner that measures store visits generated from your Search Ads.

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LiveRamp, Neustar, or APT

A third party partner that measures offline transactions generated from your Search Ads.

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Learn about all measurement options

Real world success

Janis Jarosz, Chief Brand Officer at Christian Brothers Automotive, shares how adding Search Ads on Yelp drove a 9x return on ad spend, and is helping the brand and the franchisees attract more customers and live out their mission to Fix Cars & Drive Joy.

Watch the video to learn more

Get a demo for Search Ads

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Frequently Asked Questions

Where do Yelp Ads appear?

Your ads will be featured in key locations on the site in the “Sponsored Results” sections (which are above and below the organic search results) and on competitor pages. Yelp Ads placements are optimized to maximize efficiency. If needed, we can automatically extend Yelp Ads campaigns with placements on the Yelp Ads Network to continue to reach high-intent consumers off-platform based on their Yelp search activity.

Does Yelp charge per click?

Yes. You will be charged on a cost-per-click basis.

What kind of reporting is available?

Performance metrics (including ad spend, CTR, ad driven leads, and many other business metrics) are available self-serve through a Yelp Business Owner’s account. Your reporting can be fully customized to ensure you are able to view & track the metrics you care most about. Additionally, your dedicated Yelp account team is there to help pull and interpret your performance data and provide strategic recommendations for campaign optimizations.

What are the specifications?

Full specs can be seen here.