Spotlight Ads
Whether sharing localized messaging to drive to store visits, or driving awareness with national messaging, Spotlight is highly customizable to fit a variety of needs.
Advertisers can share multiple videos throughout the campaign to keep messaging fresh and relevant.
How it works
Create Spotlight posts with video and custom ad copy that will distribute on the Yelp App homepage and business photo pages. A click on Spotlight ads takes Yelp’s high-intent users to a detail page with more information and a call-to-action that can drive to your website or business page.
How do you measure results from Spotlight campaigns?
In addition to standard reporting metrics like click-thru-rates (CTR) and video completion rates (VCR), you can also measure against business objectives like brand lift or store visits. Depending on the specific goal you’re setting your Spotlight campaign up to achieve, Yelp for Brands has multiple measurement options for you to choose from.
Yelp store visits
Yelp’s 1st party tool that measures store visits generated from your Spotlight ad.
3P store visits
Work with a 3P partner, like Foursquare or InMarket, to measure store visits generated from your Spotlight ad.
Brand lift
Use our partner, Upwave, to see how Spotlight drives brand lift.
Real world success
Thomas Ballantyne, Director of Marketing at Bulwark Exterminating, credits a 20% increase in leads and sales over the last year to Yelp advertising, including Spotlight. He shares how Spotlight’s CPM for the audience is lower than his other channels and helps him reach the ‘right clientele.’
Get a demo for Spotlight
Please submit the form below to request a call to discuss if Spotlight can meet your goals.
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Frequently Asked Questions
How many posts can we share on Spotlight?
We require 1 post for every 5 million impressions, and the minimum campaign is 10 million impressions (therefore requiring 2 posts).
How do we measure success on Spotlight?
We support both Store Visit and Brand Lift attribution with Spotlight. We can also report the granular campaign metrics like impressions, opens, CTA click through rates, and video completion rates.
Can I report on this separately from my other Yelp campaigns?
Yes, we recommend setting up reporting for all your campaigns combined, and then additional custom reports for each campaign. Granularity is dependent on attribution partner feasibility.
Can I link to my website?
Yes, we have a number of CTA destinations available including linking to a custom landing page on your website. We recommend aligning your CTA with your campaign goal.
How are users targeted with Spotlight?
We have 2 different targeting strategies based on how a campaign is set up.
For campaigns focused around physical business locations we’ll target all users on the Yelp App nearby.
For campaigns focused on high level national messaging we can target all users on the Yelp app throughout the United States.
What are the specifications?
Full specs can be seen here.