Showcase Ads
Use Showcase Ads to convert searches into sales. Showcase Ads allow you to highlight an offer, product, service, or deal directly in Yelp search results. These placements offer a highly customizable canvas to engage target consumers when they’re ready to take action.
How it works
Discoverable in Yelp’s search results, Showcase Ads highlight your offerings to new and existing customers looking for a service or product like yours. Showcase keeps your message top of mind for consumers as it stays featured on your Yelp Business Page for the duration of your campaign.
Like standard Yelp Search Ads, Showcase also promotes your business on Yelp but offers a larger creative canvas with customizable levers like an offer photo, video features, and descriptive text that can support a more specific message or promotion.
Showcase can shine on its own or partner perfectly with Yelp Search Ads. Consider using Showcase as a complementary always-on strategy with or employ seasonal Showcase pulses throughout the year to support limited time offers or promotions.
Co-branded Showcase Ads
Did you know that you don’t need your own Yelp pages to use Showcase Ads? You can advertise on Yelp using co-branded Showcase ads where you can feature your products on a partner retailer’s Yelp pages. Your brand can also use this ad format if you do have your own Yelp pages but also sell your products elsewhere and want to increase sales at those partner retailers.
By the numbers
3,300+
average monthly store visits are driven from Showcase Ads1
10.5MM
average monthly page views to Yelp Business pages with Showcase offers2
86%
of searches on Yelp are for a product or service, not a specific business3
83%
of users hire or buy from a business they found on Yelp4
How do you measure results from Search Ads on Yelp?
Depending on the specific goal you’re setting for your Search Ads campaign, Yelp for Brands has multiple measurement options for you to choose from.
Yelp store visits
Yelp’s 1st party tool that measures store visits generated from your Search Ads.
Foursquare or Cuebiq store visits
A third party partner that measures store visits generated from your Search Ads.
Yelp Pixel
Measure online conversions generated from your Search ads.
LiveRamp, Neustar, or APT
A third party partner that measures offline transactions generated from your Search Ads.
Get a demo for Showcase Ads
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Frequently Asked Questions
How do Showcase Ads work?
Showcase Ads are a type of CPC campaign that is run on Yelp. These ads allow an advertiser to highlight an offer, product, service, or deal on Yelp business listings. You will be able to supply custom creative – image and text – and direct consumers to a specific call-to-action. There are 2 main placements of the Showcase Ad that can drive paid ad clicks:
1. Search results page
2. Competitor pages
While Showcase Ads are discovered in search results and on competitor pages, Showcase’s offer message is also featured in a carousel on your Yelp Business Page for the duration of the campaign with no cost for a user to click.
At the heart of the Showcase Ads experience is a detailed offer page that provides a full screen view of the Showcase offer and can be accessed by clicking on the offer message in search, in the feature on your Yelp Business Page, and through certain CTAs.
Who are Showcase Ads for?
Showcase ads are perfect for advertisers looking to highlight an offer or product beyond the organic components of a Yelp Business Page and organic search results. There are two main strategies to consider when leveraging a Showcase campaign.
1. Limited time offer, seasonal promotion, or timely message
2. Evergreen, always-on product service or highlight
Can I use Showcase Ads if I don’t have a storefront or Yelp Business Page?
Yes! If you have a product or service that is available at businesses on Yelp, but don’t have a storefront that can support a Yelp Business Page, we can leverage a Co-Branded feature within the Showcase Ads product. Here, if you have an offer relevant to a storefront with a Business Page on Yelp, you can promote your offer in conjunction with that Business’s locations. In this case, the format of Showcase Ads is entirely the same, the Showcase offer message will just be from a different brand than the Yelp Business it is promoted on.
2Yelp Internal Data, daily and weekly average for 2023 per business located in the USA.
3Yelp Internal Data, January 2021.
4Based on a survey conducted by Yelp in August 2022. Methodology used ComScore demographics and people who reported having used Yelp in the prior 3 months.