Yelp Audiences
Yelp Audiences allows brands to reach Yelp’s high-intent audience across the internet with precision targeting for consumer and B2B audiences. Brands can leverage the clear buying signals displayed by Yelp users to support awareness and performance initiatives across Display, Video, and Connected TV with Yelp Audiences.
How it works
Choose which ad formats to run (Display, Video, Connected TV and Dynamic Yelp Content Ads).
Yelp builds your custom audience using exclusive and proprietary 1st party data, such as Yelp users’ search habits or business owner account data.
Your audience is retargeted across a premium network of publishers.
By the numbers
1,500+
categories available to create custom B2C audiences1
6.3M
business owners leverage Yelp to manage their digital storefronts that can be used for custom B2B audiences2
How do you measure results from Yelp Audiences?
Depending on the specific goal you’re setting for your Yelp Audiences campaign, Yelp for Brands has multiple measurement options for you to choose from.
Foursquare or Cuebiq Store Visits
A third party partner that measures store visits generated from Yelp Audiences campaigns.
Yelp Pixel
Measure online conversions generated from Yelp Audiences.
Telmetrics
A third party partner that measures phone calls generated from Yelp Audiences.
LiveRamp Transactions
A third party partner that measures offline transactions generated from Yelp Audiences.
Brand Lift by Upwave, Kantar or Dynata
A third party partner that measures brand lift generated from Yelp Audiences campaigns.
Real world success
Paul Baumgarthuber, Chief Marketing Officer of LaserAway, shares how the company has found success with the help of Yelp’s advertising solutions and supportive customer success team—calling Yelp a “key component of our success.” With Yelp Audiences, they were able to target the upper and mid portions of the funnel to drive both brand awareness and eventual conversions. Paul describes Yelp users as being well-informed and ready to buy.
Get a demo for Yelp Audiences
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Frequently Asked Questions
What makes Yelp Audiences unique?
Yelp Audiences capitalizes on the purchase intent displayed when users search on Yelp – and it is the only way to target Yelp users off platform. In other words, advertisers are able to target when, where, and what Yelp users are searching for.
What kind of data make up Yelp Audiences segments?
Yelp Audiences segments are composed of user search, page visit, and app engagement activity. We then group these user data signals into actionable audience segments that advertisers can use in their marketing campaigns.
What kind of ad formats and units can a brand use with Yelp Audiences?
Brands can leverage Yelp Audience segments within Display, Video, and Connected TV campaigns.
Additionally, Yelp Audience segments can be used with our unique Dynamic Yelp Content Ads.
Are Yelp Audiences available in my Demand-side platform (DSP)?
Yelp Audiences is not currently available in a self-serve capacity in any DSP. Yelp Audiences campaigns are managed by our expert team of Yelp Campaign Managers.
How can I know my ads will deliver on brand-safe sites & content?
Yelp has partnered with a multitude of brand safety companies to ensure Yelp Audience campaigns are advertising alongside safe & appropriate content. These brand safety partners include DoubleVerify, Grapeshot, Pier39, and Integral.
Are there any industries or business categories that Yelp does not allow to buy Yelp Audience campaigns?
Yes – we currently restrict companies within some sensitive categories from advertising with Yelp Audience. Reach out to inquire about your category.
Are there minimums?
Yes. Reach out to us to learn more as minimums vary by audience type and ad format.
What are the specifications?
Full specs for Yelp Audiences creative can be seen here.
2Yelp Investor Relations, as of December 31, 2022.