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Choose where your ad is shown with location targeting

Whether you need to expand your reach or focus on specific areas, the location targeting features in Yelp Ads let you define the perfect audience for your business.

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Focus on the areas where your customers are


Set your geo-targeting area by postal code, city, county, or radius.*


Easily change your targeting options anytime as your business’s needs change and grow.

Set up your targeted locations

Get specific with custom location targeting

Choose the specific locations to show your ad by zip, city, and county. Optimize your campaign by running ads in the areas where you do most of your business, rather than targeting a broad area around your physical location.

Set up a radius

Set the reach of your ad with radius targeting

Target as wide or narrow of a geographic location as you like by setting a radius. You can also use the audience size estimator tool to make sure your target area is reaching enough people.

Where you're reaching

Find your hotspots with the impression heatmap

See the areas where your ad is being seen most frequently. This helpful metric lets you make more informed decisions about which areas to include in your targeted location. 

Learn more about geo-location targeting and Yelp Ads

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New features for reaching high-intent customers

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5 things to know about advertising on Yelp

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What's new with Yelp for Business

What’s new with Yelp for Business

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Ready to advertise your business?

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*Targeting options vary by business category and geography.