Articles

By focusing on the customers who are already in your restaurant, you can tap into a rich source of free money that is right under your nose.

Brand positioning is an essential aspect of restaurant marketing. Learn how to differentiate your brand and drive customer loyalty through the execution of a brand promise.

The team behind gourmet bakery Best Damn Cookies shares how they bake storytelling into their business model—from their menu and decor to their social media.

From telling your authentic story to sharing positive reviews, there are a number of ways you can create a trustworthy foundation with your customers.

A "Find us on Yelp" sticker is a great way to let customers know about your presence on Yelp. This will lead them to look you up on Yelp and engage with...

To get help managing your Yelp Business Page, you can grant access to your Yelp for Business account to other members of your team. Adding users to your account is free, quick, and easy.

Learn how to improve SEO for real estate agents with these six tactics that can boost your online presence and help you reach more potential clients.

Discover how using SEO for plumbers can help your plumbing business attract new customers and drive sales.

Local marketing strategies help national brands effectively reach their target audience and grow their customer base in their local community. Get the top three strategies for big brands.

Explore the top three local marketing trends that are driving results for national brands in 2023: brand activism, influencer marketing, and interactive experiences.

Explore what local marketing is and why it’s so important for national brands—from the power of local-intent searches to customer convenience.

One of Yelp’s Veteran Business Fund winners, Stephanie Bacskay, shares how she used lessons from the Army to keep her food truck’s engine running.