Articles

Learn how to perform a brand lift study to discover how your brand is being perceived and how well your marketing efforts are resonating.

By learning how to measure brand awareness, you can build up your brand identity in ways that will resonate most with your target audience.

Discover the best advice we heard this year, including actionable insights on customer experience, growth strategies, community engagement, and more.

Get vital specs and key info for Yelp, OpenTable, Resy, Tock, TouchBistro, Toast, and EatApp in this guide to restaurant reservation systems.

From creating your Yelp Business Page to converting sales, here’s what entrepreneurs like you couldn’t get enough of this year.

Yelp attributes showcase specific business characteristics and can help attract customers based on their service needs and personal values. Here are the top attributes businesses identified with in 2024.

See what data scientists say will be the most in-demand food trends for 2025. Restaurants would be wise to add these to their menus!

Discover which CPG marketing strategies you should be using to boost your brand—from micro-segmentation and personalization to content and ads.

Discover why an omnichannel marketing strategy is essential and five ways to integrate different channels to drive engagement and conversions.

Discover the best practices that can help you build a B2B demand generation strategy that aligns with your audience’s needs and helps your company stand out.

Use these solutions to master the franchise marketing balancing act that strives for brand consistency and a connection with local audiences.

You always want happy diners, but negative feedback isn't all bad. Here's how to handle customer complaints and help turn frowns upside down.