How Fuse Service makes $20M a year with Yelp
Most of our valuable customers come from Yelp because they are ready to hire a professional, whereas leads from other sources contact us to mostly ask questions. 60-70% of our customers come from our Yelp Page.
— Adam Fuseman, Founder, Fuse Service, and Yelp advertiser, San Jose, California
Adam recommends: Yelp Ads | Upgrade Package | Request a Quote | Reviews
Summary
Fuse Service founder Adam Fuseman started his business unconventionally, hiring his first technician using his YouTube channel. Nearly eight years later, Fuse Service has grown to over 190 staff with revenue exceeding $30M, two-thirds of which comes from its partnership with Yelp. Working with Yelp has resulted in:
- $20M in annual revenue from Yelp customers
- 75% close rate for customers from Yelp
- Approximately 70% of total clientele from Yelp
- Over 13,000 annual quote requests from Yelp Ads leads
- An increase in consumer reach of nearly 1 million users
Background
Adam Fuseman founded Fuse Service in 2017, less than a year after he immigrated from Russia. He started as an appliance repair service but knew he could build a larger business capable of catering to the wide-ranging needs of the San Jose, California community. Now, Fuse Service is one of the largest service providers in the Bay Area, offering HVAC, refrigeration, electrical, and plumbing services as well as franchising opportunities to budding entrepreneurs.
Challenge
Adam needed to gain exposure to high-quality leads and build a trustworthy reputation that generated a constant stream of customers. With large goals to achieve, he had to be sure his advertising dollars were working hard for him and that potential customers could easily see the level of experience, quality service, and customer care Fuse Service stands by.
Yelp leads are not cold, and we know they’re almost 100% guaranteed to go with us when they reach out. This is why we take care of our reputation on Yelp, and we recommend all our franchisees to use Yelp as well. Yelp is the most advanced platform for generating leads.
— Adam Fuseman, founder of Fuse Service and Yelp advertiser
Solution
To stand out in the competitive Bay Area market, Adam invested in Yelp Ads, which displays the business in key places across Yelp, including above and below organic search results and on competitors’ Yelp Pages. With Yelp Ads, Fuse Service reaches nearly one million more people per year and attributes $20M, two-thirds of its annual revenue, to customers gained through Yelp.
Adam also recommends the Request a Quote (RAQ) feature, which helps the business connect with high-intent users looking for the services it provides. His dispatchers are able to use RAQ’s custom templates to quickly send helpful responses to the 13,000+ leads per year who reach out, increasing the business’s chances of booking jobs on the spot and earning them a 75% close rate.
Because reputation is so important, Adam also recommends reading and responding to Yelp reviews, which help him identify areas where he can improve a customer’s experience or innovate on aspects of his business he might not have thought about before.
We use all of Yelp’s features. With Portfolio, we show our discounts and promotions on the images, which attracts people to click on our page. We also make templates to speak to customers with Request a Quote to respond as quickly as possible to make sure they do business with us.
— Adam Fuseman
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