Topic: Marketing

Here’s how to identify your target market and get targeted leads—prospects who are more likely to need what you’re selling and become paying customers.

Explore these expert tips on selecting impactful photos to enhance your Yelp Business Page.

Learn how to get more website leads online, and discover top strategies to drive business and boost sales.

Adding captions to your business photos on Yelp makes your products or services more memorable and approachable, helping entice potential customers who are deciding if they want to choose your business.

Discover the best places to advertise your small business and learn which types of digital advertising may work best for you.

Learn about different types of business opportunity leads, potential lead sources, and lead generation strategies to uncover new business opportunities.

Learn about effective B2B lead generation strategies and how to nurture B2B leads to grow your sales pipeline.

Get your business in front of customers for little to no money with these advertising and promotional ideas.

Learn how to find leads for sales and discover what types of sales lead generation strategies are right for your business.

Try these creative ways to get your business noticed and make an impact with an unconventional marketing campaign.

If you’re looking for the best categories to describe your business, check out the Yelp Category List. There are more than 1,500 different categories to choose from, and the list keeps on growing.

Owner Kim Malek shares how West Coast ice cream hub Salt & Straw perfected the formula for local flavor across 25 locations and five states.