How one small business cultivates a client base from referrals
Kristin Near, owner of Botanica Skin and Brow Studio, shares the steps she takes to inspire customers to refer her business.
A day in the life with media entrepreneur Nana Agyemang
How EveryStylishGirl founder Nana Agyemang makes the most of each day as a CEO, entrepreneur, and multimedia journalist.
Review response strategies from 5 small business leaders
Your online presence is a reflection of the work you do with customers every day. A review response strategy can help you respond to feedback—both positive and negative—and turn them into a business advantage.
‘If I can reach one person, then I’ve done something right:’ A small business owner shares her mental health story
Yelp’s Small Business Expert Emily Washcovick and small business owners Sascha Biesi and Yauss Berenji discuss their personal experiences with mental health and how it shaped their business’s dialogue and identity.
How a beloved diner evolved effectively and created a long-lasting community
Duran Central Pharmacy in Albuquerque, New Mexico, is a masterclass in surprise and delight. First comes the surprise: You step into a combination...
Wayne Brady’s 7 principles for life and business
Photo from Wayne Brady What do improv comedy and business have in common? Producer, actor, and musician Wayne Brady—longtime star of “Whose Line Is It...
A viral dog groomer’s tips on igniting customer excitement
Josh White is an artist first, dog groomer second. His palette? The bichon frises, doodles, and poodles of West Hollywood, California. As owner of Dogue...
A small business timeline: from a pandemic pivot to sustainable growth
Tres Lecheria in Seattle has firmly established its niche. Not only does the bakery offer up to 15 flavors of tres leches cake—a sponge cake soaked in three...
Blending your business and brand with your personal identity
The owners of Skull & Cakebones, a bakery and market outside Austin, Texas, have built a brand around being authentically themselves. Sascha Biesi and...
Turning a one-time sale into a lifelong customer relationship
When you buy an engagement or wedding ring at Robbins Brothers, you get more than a piece of jewelry: You get a partner for life. The sales associates might...
How to create a social media calendar for your small business
In a small business, the task of posting on social media typically falls to the owner. It can be fun at first, and you might have some professional shots of...
Getting more juice out of every squeeze in business and life
Koffeteria owner Vanarin Kuch creates his own recipe for success from the flavors of his childhood, upcycled furniture, and a foundation of employee mentorship.
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