Articles by Yelp
A marketing plan example to guide your strategy
Following this marketing plan example step-by-step will help you build a strong, measurable strategy for your business.
8 smart social media marketing tips for small businesses
Use this list of social media marketing tips to get the most out of your marketing efforts and improve your online presence.
4 sales commission structure options for small businesses
Discover four sales commission structure options for small businesses, including the benefits and challenges of each.
How to build an email list in 7 steps
Learn how to build an email list to build relationships and drive sales for your small business. Follow these seven steps.
15 marketing tips for small business success
Discover 15 budget-friendly (and free) marketing tips for small business owners. Reach more customers for less.
4 referral program ideas to accelerate business growth
The right referral program ideas can turn your existing customer base into your most powerful advocates. Learn how you can boost sales now.
How to start a sole proprietorship in 7 steps
Learn how to start a sole proprietorship, plus discover the pros and cons to know if it’s the right business entity for you.
How to start a house cleaning business in 5 steps
Starting a cleaning business can be a great endeavor with low overhead. Learn how to start a house cleaning business with these five steps.
Types of business licenses for small businesses
Getting business licenses is a key part of getting your company off the ground. Find out how to obtain the right licenses now.
How to write a business description that makes your business plan shine
Learn how to write a business description with this easy formula, plus learn top tips for making it shine.
How to write a business plan and why you need one
Learn how to write a business plan, including traditional and lean startup plans, and discover why these documents are crucial for success.
How Flash Frozen Photography doubled business with Yelp Ads
Discover how Kathy's photography studio doubled business through Yelp Ads, resulting in more call leads than any other advertising solution.