What's new with Yelp for Business
Explore the latest product launches and enhancements designed to elevate your business owner experience and help you connect with more customers on Yelp.
Check them out and see how they can help boost your visibility, customer engagement, and overall business.
Enhancing Yelp Assistant with AI-powered photo recognition
Available to: SERVICE BUSINESSES
Yelp Assistant now uses AI-powered photo recognition to automatically identify and understand consumers’ project needs. Consumers can upload a photo related to their project and Yelp Assistant will pinpoint the service they’re looking for, ask relevant follow-up questions, and connect them with the right pros to complete their project.
Yelp Assistant photo recognition helps service pros receive more accurate project details, leading to better connections and more precise quotes—making hiring easier and more efficient than ever. Yelp Assistant photo recognition is currently available on iOS, with Android and desktop to come.
AI-powered response quality badges
Available to: SERVICE BUSINESSES
AI-powered response quality badges highlight service pros who consistently provide helpful, informative replies to project requests. Now, you can find response quality badges, like “Excellent,” on eligible business pages and on business listings in Yelp search results—making it easier for consumers to identify pros with a reputation for reliable and thorough communication.
How it works: Large language models (LLMs) are used to evaluate response quality based on a variety of factors, including whether the business owner provides a quote or availability, acknowledges project details, asks relevant follow-up questions, and goes beyond a generic “call us” reply. Businesses need a minimum threshold of responses to generate a response quality score, which updates regularly based on recent replies. Business owners can view their score in their Yelp for Business profile and will find guided prompts when replying to new leads to help them improve their response quality.
Response quality badges are currently displayed across all home, professional, local, auto, pets, event planning, real estate, and financial services categories on iOS and desktop in Arizona, Washington, Oregon, Illinois, and Indiana—with nationwide availability to come.
Lead management support with Zapier integration
Available to: SERVICE BUSINESSES
To simplify lead management, Yelp’s Leads API is now integrated with Zapier, making it easier than ever to sync Yelp leads with your existing customer management system. This no-code integration connects Yelp directly to over 800 CRM and lead management tools, helping businesses centralize their customer inquiry data and minimize manual effort.
Customizable competitive data
Available to: ALL BUSINESSES
Business owners looking to better understand how their page performance compares to others now have access to more customizable competitive data. The new page views dashboard in their business owner account enables you to compare your page views with up to three competitors of your choice in one view, helping to inform your own growth strategies.
Redesigned Support Center
Available to: ALL BUSINESSES
Yelp’s redesigned Support Center now features refreshed content tailored to your businesses’ advertising status, simplifying how you find answers to their questions.
Request a Quote feature is integrated into Apple Maps
Available to: SERVICE BUSINESSES
Request a Quote feature is now integrated into Apple Maps, making it easier for consumers to connect with service pros. Consumers can request quotes from pros across more than 200 home, local, auto, professional, and events categories by clicking the “Quote” button on Apple Maps business pages. This integration brings even more high-intent leads to businesses from people starting their search off Yelp.
AI-enhanced business owner inbox
Available to: SERVICE BUSINESSES
The business owner inbox has been redesigned to surface brief AI-powered summaries with crucial information about the job, allowing service pros to easily evaluate leads at a glance. By leveraging LLMs, Yelp extracts and highlights the most relevant information about a job, such as the location, project specifics, whether it’s a one-time job or regular service, and more.
AI-powered 'smart selection' feature for advertisers
Available to: ADVERTISERS
Smart selection is an AI-powered feature for advertisers that automatically tests the best reviews and photos to showcase, optimizing their ad for the highest return on ad spend. When advertisers select “smart selection” during ad setup, Yelp will select, test, and optimize an ideal review and photo to help maximize the number of users it drives to their Yelp Page—increasing their reach and helping them meet their advertising goals.
New ad budget options for seasonal shifts
Available to: ADVERTISERS
For advertisers who see significant fluctuations in their business due to seasonality, we’re introducing new ad budget options that allow them to temporarily reduce their ad spend during seasonal shifts with automatic restarts whenever it’s most convenient for them.
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