Articles Archives

Building confidence in young women—one tool and tiara at a time

Women make up only 9.9% of the construction industry, and Judaline Cassidy is on a mission to change that. She is a feminist plumber, public speaker...

Empowering your customers through trust and partnership

In this episode, you’ll hear how to build a reputation based on trust and how to provide customer value throughout the entire experience, even after the typical transaction period is over.

What’s new with Yelp for Business | May 2021

As summer approaches and people feel more confident getting back to their regular activities, it’s important for you to keep customers up to date on the...

Serving sweet moments for all at Mina’s World

Editor's note: This business has permanently closed. When partners Sonam Parikh and Kate Egghart decided to open Mina’s World, they set about creating the...

Sharing your authentic passion with customers

For a small business to truly thrive, there are two important factors: authenticity and creativity. For Mathew Wong, co-founder and CEO of Tea and Milk in New...

Being relatable and reliable in your community

Being a business owner comes with huge responsibilities and a constant influx of challenging situations. But in certain industries—like mental health and...

Lessons for success from 4 Asian-American entrepreneurs

“With the pandemic, a lot of people saw Asian Americans as the virus itself which hurts a lot because there's hate,” said Mathew Wong, co-founder of Tea...

10 ways to use online reviews to beat the competition

Photo by Petr Sevcovic 1. Update your Yelp Page Start by claiming your business on Yelp and updating your page. Make sure essential information is correct...

Balancing customer expectations and cultural integrity

It can be difficult to satisfy the wide variety of customer expectations while also maintaining the integrity of your business. For Chef Lucas Sin of Nice Day Chinese in New York City, he takes on this challenge with pride—recognizing and delivering what his customers want and also honoring the core values and mission upon which the restaurant was built.