Diving into marketing attribution can feel like navigating a complex puzzle, and with the imminent deprecation of cookies, the landscape becomes even more challenging. Listen in to this on-demand webinar, “All About Attribution in 2024,” to hear from Yelp’s industry experts on strategies to future-proof your marketing attribution approach. In this enlightening session, Yelp’s in-house attribution experts cover:
- Addressing persistent issues in advertising measurement with actionable steps you can implement today.
- Exploring Yelp’s suite of attribution tools tailored for various objectives—whether it’s driving store visits, enhancing brand lift, or optimizing offline transactions.
- How to think about preparing your marketing strategies for the future deprecation of cookies.
Tune in now to stay ahead in the ever-evolving landscape of marketing attribution in 2024!
Speakers
Karan Virani
Senior Manager, Product Marketing - Attribution
Karan completed his undergrad in engineering from IIT. He started off with programming and database management at Oracle before transitioning into product development initiatives. In the spirit of exploring new skills and driving faster change, he moved to a food-tech startup to lead operations strategy. Karan then went back to school (Go Tar Heels!) to complete an MBA with a focus on Product Management and Marketing Strategy. After spending more than a year at Amazon as a product manager in the toys space, he found his home – Yelp and Ad measurement. He co-founded and grew Yelp’s ad measurement capabilities for Enterprise segment where he’s spent the last several years.
Kadecia Ber
Director, Multiloc Solutions at Yelp
Kadecia is director of multi-location solutions at Yelp. She has been at the company for over 16 years. In her current role, Kadecia leads a team of managers and analysts by diving deep into performance data and solving complex business issues to deliver on client goals. The team assesses digital performance, measurement and attribution tools to generate best practices for proposals and go-to market strategy.
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