Events

Thanks to everyone who joined us for the 2023 Black in Business Summit! Check out recordings of all the sessions, from creating a unique brand identity to mastering the art of scaling.

Headlined by chef, author, TV personality, and restaurant owner Leah Cohen, the 2023 Women in Business Summit brought together dynamic entrepreneurs and business builders for a day of thought-provoking conversations, inspiration, and actionable advice.

5 stars or 1 star, all reviews are an opportunity to market your business. 93% of customers read reviews of local businesses before picking one, so it’s important to get it right. In this webinar, learn best practices for responding to customer reviews—both positive and negative.

Headlined by Wayne Brady, Yelp's 2022 Black in Business Summit highlighted inspiring stories, business tips, and lessons learned from Black entrepreneurs. Replay all the sessions here.

As the “new normal” takes shape, businesses struggle to merge pandemic-related operations with the re-entrance of patrons into their brick-and-mortar businesses. Join Nicole to hear how it’s done—and how to do it seamlessly from a branding perspective.

We all know that change is inevitable, especially when it comes to running a small business. But how can you embrace that change and leverage it to better your business? Get tips on this and more from Jason Feifer, editor in chief of Entrepreneur magazine.

Growing your business can be challenging, confusing, and risky—but it’s also one of the most rewarding parts. As you consider expansion, there are a few key fundamentals that can be applied to any business type.

Photos help tell the story of your small business. They paint a picture, invoke emotion, and can even be the difference between a consumer scrolling past your page or becoming a loyal client.

In this session, discover how Yelp’s new tools and features can help you communicate your most important business information to current and potential customers.

Positive or negative, all reviews present an opportunity for your business. Some reviews tell you where to improve, while some provide insights into how you’re winning and retaining your most loyal customers.

Knowing how to prospect, pitch, and sell yourself (and your services) in a way that genuinely resonates with your potential clients can take your business to the next level.

As a service provider, knowing how to turn leads into deals and prospects into paying customers is key to elevating your business. In this webinar, home services industry expert Madeleine MacRae shares how you can serve more customers, make more sales, and earn more money from leads you already have.