Growing from business to enterprise

Mike Shu is the Vice President of Enterprise Sales at Yelp that oversees the Emerging Enterprise segment, where he and his team help multi-location businesses reach their growth goals. He’s spent over 10 years at Yelp working with all shapes and sizes of multi-location businesses and industries, giving him a unique and valuable perspective on growing businesses through marketing, measurement, product fit, and customer service. Before he joined Yelp and the digital advertising space, he worked in radio advertising for several years giving him experience in both online and offline marketing. When he’s not at work, he’s enjoying time with his lovely wife, baby boy, and two beloved felines.

Paul Baumgarthuber is a seasoned professional with over a decade of experience in the beauty and aesthetics industry. As the chief marketing officer of LaserAway, he has played a pivotal role in the company’s growth and success, establishing it as a national leader in the field. Leveraging data-driven marketing techniques, he has helped expand the company to over 100 locations. Prior to joining LaserAway, Paul’s entrepreneurial background includes starting three companies, and he also has experience working in the agency world, where he developed expertise in entrepreneurship, business management, and growth marketing strategies. In his leisure time, he enjoys outdoor activities such as skiing and golfing, as well as spending time with his family.

Emily Hargreaves is the Senior Director of Digital Marketing and joined First Watch in 2020. In her current role, she focuses the marketing team on platform and program innovation that enables their restaurants to better serve guests. Previously, Emily focused her career on scaling early to mid-stage Food/Tech startups, including Plated and Uber Eats. Emily received her Bachelor’s Degree and completed a graduate program in Editing and Publishing from Florida State University.