Measure the impact of your ads with ease

With marketing budgets at historic lows and more than 70% of marketing orgs changing their prioritization of marketing investments*, it’s become increasingly important to accurately measure the impact of marketing campaigns. Unfortunately, it can be difficult to do and even more difficult to do well. To help ease the process, Yelp offers a suite of user-friendly attribution tools that prove how advertising products are highly effective at meeting and exceeding KPIs.

Tune in to our on-demand recording to learn more from a panel of marketing and attribution experts including Aslam Yousuf from Mediahub, Peter Greb from Foursquare, and James Lerner from Alembic. Hear how they’re working on measurement today, what challenges they face, and what solutions they’re using. You can also hear more on Yelp’s first and third-party measurement tools that measure the impact of your Yelp advertising campaigns.

*Gartner 2022 CMO Spend Survey

Speakers

Caitlin Erickson

Senior Manager of Enterprise Marketing at Yelp

Caitlin has over 15 years of experience in sales and marketing, spending the last decade at Yelp working with a range of businesses—from small and growing entrepreneurs to large enterprises and brands. In her current role, she oversees branding and performance marketing for Yelp Enterprise & Brand sales. She directs the strategy and implementation of marketing campaigns across channels to drive new and qualified leads for Yelp’s Enterprise & Brand account specialists. In her personal life, she loves hiking and camping with her husband, two boys, and dog, Muffin. When she’s not outdoors, you’ll find her cooking, spending hours on real estate apps, or binge watching NCIS reruns.

Peter Greb

VP, Partner Solutions at Foursquare

Peter has worked intimately with marketing attribution for the last 20 years. He brings experience from both the agency and client perspective as well as the attribution solution perspective, so he knows what marketers today want and need as well as how to provide it to them. In his current role, he works closely with Yelp to ensure Yelp clients have appropriate attribution tools to measure and evaluate their ad campaigns.

Aslam Yousuf

Senior Vice President of Media Data Sciences at Mediahub

Aslam is a seasoned data science professional with over 12 years of experience delivering data-driven analytical solutions for top brands. He has deep knowledge and expertise in the ad-tech space with a specialization in cross channel media measurement. As a true data scientist, he believes correlation doesn’t imply causation and he is always trying to look for the cause and effect.

James Lerner

Director of Demand & Engagement at Alembic

James has over a decade of experience in marketing, specializing in performance marketing, driving revenue from marketing efforts for his companies and clients. His experience at Walgreens, Sears, Walmart, and Sam’s Club has equipped him to be an expert on how to measure the impact of advertising to ensure campaigns are being optimized towards greater success, measured against meaningful KPIs.

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