How American Classic Painters uses Yelp Ads to increase leads by 91%
Yelp is a big lead driver for us. Most of our revenue comes from Yelp.
— Denis Soltan, Co-owner, American Classic Painters, and Yelp advertiser, Issaquah, WA
Denis recommends: Yelp Ads | Portfolio | Request a Quote
Summary
American Classic Painters’ co-owner Denis Soltan built his business from the ground up, focusing on crafting a reputation that would lead to repeat business and referrals. With Yelp, American Classic Painters has achieved:
- Up to $1M in revenue from Yelp per year
- 91% increase in leads with Yelp Ads versus organic traffic
- 40% close rate for customers from Yelp
- Over 1,000 annual quote requests from Yelp Ads leads
Background
Denis Soltan came to the United States from Eastern Europe to pursue the American dream, opening his own business, American Classic Painters, in 2017. As an entrepreneur, he wanted to solve customer service issues he experienced as a consumer and “deliver wow,” a mantra that guides his business principles, including customer service, staff, and the caliber of both materials and workmanship.
Challenge
As a new business, American Classic Painters needed to build a reputation from scratch, attract customers, and earn repeat business to achieve long-term success. It was important to Denis that customers knew they could trust his painting experts to care for their homes, not only in terms of aesthetics but also longevity, especially in the notoriously rainy Seattle weather.
Our current challenge is plateauing. We have to always think about how we can grow to the next step and how to grow our business. Yelp helps a lot. The reviews are very accurate, and it’s more reliable compared to other platforms. We can also adjust our Yelp Ads budget to make sure we’re optimizing the cost per click.
— Denis Soltan, Co-owner, American Classic Painters and Yelp advertiser
Solution
Knowing how important an effective advertising strategy would be, Denis invested in Yelp Ads, which displays the business in key places across Yelp, including above and below organic search results and on competitors’ Yelp Pages. With Yelp Ads, American Class Painters attracts 91% more leads and attributes between $500,000 and $1M in annual revenue to customers gained through Yelp.
The leads American Classic Painters gains from Yelp Ads fuel the Request a Quote (RAQ) feature, which helps the business connect with high-intent users looking for the services the business provides. With RAQ, Denis is able to respond promptly to the 1,000+ annual leads from Yelp Ads, answering questions, scheduling consultations, and converting them to customers.
To show potential customers the level of quality they can expect from his business, Denis uses the Upgrade Package, which includes a combination of tools that showcase the business’s best attributes, such as Business Highlights, Call to Action, and Logo. In particular, Denis calls out the effectiveness of Portfolio, which lets him visually display the breadth of his business’s capabilities and quality of service.
Request a Quote is one of our favorite features. I love the preset templates because I can use them to make it easier for me to reply quickly to customer requests. When the customer sees a fast response, they’ll respond right away, and we can turn that lead into a customer.
— Denis Soltan
Get found for free
Show up for any of the millions of customers on Yelp searching for a business like yours.
