Why is local marketing important for national brands?
Explore what local marketing is and why it’s so important for national brands—from the power of local-intent searches to customer convenience.
Topic: Brands
68 posts in Brands
Quarterly Product Showcase: Yelp Audiences
Learn how Yelp’s newest off-platform solution, Yelp Audiences, helps national and regional marketers reach their target audiences. Whether your ideal customers are a ready-to-spend consumer crowd or business owners in a specific industry, Yelp Audiences can take the guesswork out of meeting them where they are.
How leading brands innovate
Marketers of all levels can attest that long-term success is often achieved through a series of failures. Essential to growth are the elements of imagination, iteration, and innovation. Tune in to this on-demand webinar to hear from leaders from sweetgreen, Frontpoint Security, and Yelp to explore how to unlock the true value of innovation and drive tangible business results.
Growing from business to enterprise
How did First Watch Restaurants go from one location in Pacific Grove, California to over 400 locations today? And what did LaserAway do to expand to 100 locations since they opened their doors in 2006? Tune-in on demand to hear from the CMO of LaserAway and the digital marketing director at First Watch to find out and learn how you can do the same for your growing business.
A 5-star state of mind: Multi-location business edition
Listen in to this on-demand webinar as Emily Washcovick, Local Business Expert, shares how your multi-location business can create a game plan for all review sites that will engage and delight your customers.
Measure the impact of your ads with ease
Hear from our panel of marketing experts on how integral measurement is to growing your business, and what solutions they’re using. Also get the lowdown on Yelp’s first and third-party measurement tools that measure the impact of your Yelp advertising campaigns.
Leveraging economic trends in your ad strategy
Being in tune with changes and new trends in consumer behavior is crucial to satisfying the evolving needs of your customers. You'll hear from marketing industry experts who regularly launch ads campaigns driven by trends data, and learn how you can apply their tactics to improve your own ad campaigns strategy.
Better marketing starts with better audiences
Learn how Yelp’s newest off-platform solution, Yelp Audiences, helps national and regional marketers reach their target markets by taking the guesswork out of finding your customers.