A 5-star state of mind: Multi-location business edition

A special webinar for multi-location businesses

5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews for your multi-location business? 93% of customers read reviews of local businesses before picking one*, so it’s important to get it right.

In this on-demand webinar, Yelp’s Local Business Expert, Emily Washcovick, covers:

  • Best ways to respond to reviews—both positive and critical
  • How to decide who should respond to reviews of multi-location businesses
  • Real examples and advice from businesses that are excellent at responding to reviews
  • How to leverage reviews in marketing for your multi-location business
  • Response ideas for reviews to drive new and repeat business across all platforms
  • Best practices to manage your reputation and engage with users on Yelp and other review platforms

*BrightLocal, 2020

Speakers

Emily Washcovick

Senior Marketing Manager and Local Business Expert at Yelp

As Yelp’s Local Business Expert, Emily is responsible for building a thriving network of business marketers, operators and executives through education and networking events (now, exclusively virtual). She hosts events and webinars to provide resources that help marketers succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries, and through thought leadership and speaking engagements, she’s able to share insights that marketers and executives of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media: Behind the Review. Each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

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