Using photos to drive sales

Photos help tell the story of your small business. They paint a picture, invoke emotion, and can even be the difference between a consumer scrolling past your page or becoming a loyal client.

In a virtual world, taking care of your online storefront is more important than ever. Sharing photos, videos, and information digitally presents a unique opportunity to connect with your potential customers. Speaking to them through imagery in particular gives you the power to not only tell them but show them what they can expect from your business.

As you consider upgrading your online content, it’s important to apply the proper formula to maximize the connections you make with your audience. In this Yelp webinar recording, seasoned photographer Tatiana Valerie of Artvesta Studio Photography and Video unpacks how to visually connect with clients and the method for taking photos that sell.

Learn how to:

  • Customize your photos & messaging for various online platforms
  • Use photography to connect with your audience and drive sales
  • Define the key elements that make up a great photo
  • Use pictures to tell your story and keep customers informed

Speakers

Tatiana Valerie

Founder of Artvesta Studio

Tatiana Valerie is a professional photographer and owner of two media production companies based out of Manhattan. One is called Artvesta Studio, specializing in B2C projects and working with individuals and families to capture their memories since 2004. The other studio specializes in B2B projects, working with large and small corporations to produce corporate videos, promo videos, and professional photography services such as headshots, corporate event, photography, office interior and exterior, food photography, social media photography, product photography, and more. Over the years, Tatiana has won multiple industry awards and has been featured in many online and print publications, such as the New York Times, Harper’s Bazaar, InStyle, Time Out New York, and others.

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