How Rock N Block Turf N Hardscapes secures $2M in annual revenue from Yelp
Using Yelp has been a game-changer. The platform not only enhances our visibility but also allows us to connect with customers who are genuinely interested in quality artificial turf and landscape design services.
— Albert Musallam, Owner, Rock N Block Turf N Hardscapes, and Yelp advertiser, Las Vegas, Nevada
Albert recommends:
Yelp Ads | Upgrade Package | Request a Quote | Reviews
Summary
Since 2014, Rock N Block Turf N Hardscapes has provided customers with quality landscaping solutions. Because of its success, it has expanded from Nevada to operate additional teams in California, Colorado, and Utah. With Yelp, Rock N Block Turf N Hardscapes has achieved:
- $2M in annual revenue from customers from Yelp
- 92% increase in leads with Yelp Ads versus organic traffic
- 30% customer conversion rate
- Over 2,800 annual quote requests from Yelp users
Background
A family-owned business, Rock N Block’s mission is to educate families about the importance of choosing high-quality artificial turf and landscaping. Specializing in artificial turf, pavers, concrete, and rock installation, Rock N Block prioritizes customer service and commits to creating safe and durable outdoor spaces for families.
Challenge
As a growing business serving multiple locations, Rock N Block faces significant competition in the artificial turf and landscaping market. To accomplish its revenue goals, it must differentiate itself from competitors and establish trust with potential customers.
We chose to partner with Yelp for advertising because of its reputation as a trusted platform for consumers looking for local services. The targeted reach and ability to showcase our portfolio through reviews and photos align perfectly with our marketing goals.
— Albert Musallam, owner of Rock N Block Turf N Hardscapes and Yelp advertiser
Solution
Knowing how important it is to stand out from the competition, Albert invested in Yelp Ads, which displays the business in key places on and off Yelp, including above and below organic search results and on competitors’ Yelp Pages. This resulted in a 92% increase in leads versus organic traffic, 30% customer conversion rate, and $2M in annual revenue from customers from Yelp.
The business also leverages Request a Quote (RAQ) to connect with high-intent leads quickly and efficiently. With RAQ, Rock N Block has been able to streamline its lead management process and improve customer engagement, receiving over 2,800 quote requests per year.
To appeal to users as soon as they land on Rock N Block’s Yelp Page, the business also invested in the Upgrade Package, which includes a combination of tools that showcase the business’s best aspects, such as Business Highlights, Call to Action, and Portfolio.*
Albert also recommends using online reviews to build credibility, which is priceless for people seeking home services. By responding to reviews, Rock N Block can engage customers directly and exhibit its high level of customer service and care.
The reviews and ratings from satisfied clients serve as a powerful endorsement of our work, helping us build trust and credibility in a competitive market.
— Albert Musallam
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*Portfolio is available for eligible categories only.