How WHB Cleaning achieves 15% month-over-month growth with Yelp
Photo by WHB Cleaning
Yelp Ads is the lifeblood of our lead generation, and Nearby Jobs is the cherry on top. We get high visibility and profile visits from Yelp Ads, and then we make sure we’re the first company to respond to job requests. We get a lot of same-day requests from Nearby Jobs, and the turnover is really fast.
— Justin Ducharme, Owner, WHB Cleaning, and Yelp advertiser, San Diego, California
Justin recommends:
Yelp Ads | Request a Quote | Nearby Jobs
Summary
WHB Cleaning owner Justin Ducharme was a long-time car salesman who wanted the stability of a career he could build upon year after year. With Yelp, WHB Cleaning has achieved:
- $1M in annual revenue from customers from Yelp
- 89% increase in leads with Yelp Ads versus organic traffic
- 75% of total business leads from Yelp
- Approximately 30% close rate for Yelp leads
Background
In 2024, Justin Ducharme took the plunge to become an entrepreneur after years in sales. Rather than having his goals reset every month, he wanted to see his success compound. He purchased WHB Cleaning, took over its Yelp Page, and applied his sales experience and acumen to book jobs. In one year, WHB Cleaning started to hit revenue numbers over $1M.
Challenge
With a background in sales, Justin had no problem closing deals. However, visibility to potential customers was lacking. He needed a reliable way to not only capture leads but also keep them organized and be able to respond to job requests before his competitors.
There are a lot of people who go to Yelp looking for recurring cleaning services, so it’s low-hanging fruit for us to book them. We’ve developed a system to book at an extremely high rate with Yelp, and the experience has been really easy.
— Justin Ducharme, owner, WHB Cleaning, and Yelp advertiser
Solution
Justin took advantage of Yelp’s lead generation capabilities and invested in Yelp Ads, which displays the business in key places across Yelp, including above and below organic search results and on competitors’ Yelp Pages. With Yelp Ads, WHB Cleaning attracts 89% more leads and has seen revenue grow from $7,000 per month to over $110,000 per month.
To stay competitive, Justin also recommends using Nearby Jobs and Request a Quote, which help the business connect with high-intent users looking for the services WHB Cleaning provides. With these products and features, WHB Cleaning is often the first business to contact potential clients, totaling over 4,500 leads per year.
The lifetime value of our clients from Yelp just keeps going up.
— Justin Ducharme
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