Caitlin Erickson

Caitlin Erickson

Caitlin has nearly 20 years of experience in sales and marketing, spending over the last decade at Yelp working with a range of businesses—from small and growing entrepreneurs to large enterprises and brands. In her current role, she oversees branding and performance marketing for Yelp for Brands and for Yelp Advertising Partners. She directs the strategy and implementation of marketing campaigns across channels to drive new and qualified leads, while also balancing top-of-funnel branding and awareness initiatives. In her personal life, she competes in ballroom dancing and enjoys hiking and camping with her husband, two boys, and dogs, Muffin & Melvin. When she’s not dancing or outdoors, you’ll find her watching Eagles football, spending hours on real estate apps, or binge-watching NCIS reruns.

Articles by Caitlin Erickson

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