6 ways to win quality pressure washing leads
The pressure washing industry is a billion-dollar market that’s expected to grow annually through 2025. But even as global sales rise, most clients will still only need your services a couple of times a year. As such, regularly winning new pressure washing leads—contacts who you can follow up with at any time—is just as important as repeat customer loyalty for your business growth.
While some pressure washing business owners hire a lead generation service to grow their contact list, this can be an expensive option that doesn’t necessarily guarantee high-quality leads. Fortunately, it’s possible to get better results for less money with simple yet effective offline and online strategies.
6 ways to win pressure washing leads
When you generate qualified leads, you’re building a list of potential customers who you can directly reach with marketing campaigns in your service area. Start by implementing these six affordable pressure washing lead generation ideas.
1. Partner with local business owners
Customers aren’t always aware that they can benefit from pressure washing services. Before seeking your specialized solutions, property owners might reach out to the professionals they know best. For instance, they may call a cleaning company, visit a home improvement store, or contact their real estate agent for suggestions. If you partner with these local businesses, they can direct quality leads to your company each time there’s a potential fit—and you can do the same for them.
Start building a list of local businesses that serve a target market that’s similar to your own. These can include general contractors, cleaning services, and exterior painting companies in your service area. Then, reach out to them via email or LinkedIn to request a meeting about a potential partnership.
The larger your referral network becomes, the more exclusive pressure washing leads you’ll receive—even without any active marketing efforts.
2. Ask your current customers for referrals
Most people ask friends and family members for business recommendations. This demonstrates the power of word of mouth. Getting real people to recommend your business can help your pressure washing service business gain instant trust from potential customers as well as a leg up against competitors.
To speed up your word-of-mouth marketing, create a referral program that gives your current clients an incentive to recommend your brand. This can be as simple as offering a gift card or a free or discounted service in exchange for every successful referral. You’ll only need to invest in a reward when you win a paying customer—but you’ll win many more qualified pressure washing leads who you can reach out to over and over again.
3. Add your business to online platforms
Photo from Superior High Pressure Cleaning on Yelp
When customers are ready to hire a pressure washing company, it’s often easier to explore their options on one online business platform than to hop between different websites. Get your business name out there and reach more potential pressure washing leads by listing your company on online business platforms. One of the best ways to do this is by adding or claiming your Yelp Business Page. A recent survey shows that 57% of users contact a business they found on Yelp within a day.
Claim your Yelp Business Page to add all of your business information and manage your page, ensuring your page is updated, accurate, and ready for visitors. This will help you attract as many pressure washing leads as possible. Some actions you can take include:
- Updating your business hours, contact information, and website address
- Uploading high-quality photos or videos to your page
- Responding to quote requests via the “Request a Quote” tool, which allows leads to easily submit pressure washing job requests, complete with details about their needs (such as whether they’re homeowners or commercial property owners and what timeline they’re on); then you can communicate with them directly via your Yelp for Business account to secure the job
Bonus: To make your business highly visible to local leads who are ready to buy, also consider running Yelp Ads for your business. When you invest in Yelp Ads, your business page shows up in a number of key places on the site and app, including above relevant search results and on your competitors’ pages. Businesses with Yelp Ads get 2.5x more leads on average—plus, you’ll only pay when you get a click, and you can adjust your budget at any time.
Get found for free
Show up for any of the millions of customers on Yelp searching for a business like yours.
4. Share engaging videos on social media
Social media platforms are prioritizing video content more than ever, which means you can also reach more potential customers by prioritizing it in your digital marketing strategy. In fact, pressure washing videos regularly go viral on TikTok by showing satisfying results. When you share videos of your pressure washing process, as well as dramatic before-and-afters, you can organically captivate your target audience and convince them to learn more.
In addition to sharing eye-catching, short-form videos, consider offering expert tips and insights that position your business as an industry leader. For example, you can share pressure washer safety tips or explain the difference between pressure washing and power washing businesses.
Whenever you publish video content, make sure to include a clear call to action—like “tap our bio to learn more” or “get a free quote by calling [your phone number]”—in your caption or at the end of your video. This encourages users to become pressure washing leads after viewing your social media marketing instead of immediately moving on to the next video.
5. Improve your local SEO
Your pressure washing website can help you collect contact information and turn interested shoppers into leads. However, you need to do online marketing to get the right customers on your site in the first place. Local search engine optimization (SEO) can help your business show up when customers in your service area are looking for services like yours.
Conduct a local SEO audit to identify new ways to show search engine algorithms what local searches your website should show up for. For example, you might find opportunities to:
- Add local keywords, like “Santa Fe pressure washer” or “pressure washing service LA County,” to your web content
- Include your address and city on all pages of your website
- Create landing pages, which are standalone web pages, that offer helpful information specific to potential customers in a certain city, county, or ZIP code
As you continue to improve your local SEO over time and platforms like Google, Bing, and Yahoo recognize your website as relevant to local pressure washing queries, your website can become more visible to your target market.
6. Develop a clear brand identity
Photo from LA Elite Window Cleaning on Yelp
Many companies can provide pressure washing services, but your business can offer a brand experience that customers can’t get anywhere else. Your brand should make clear what you want your business to be best known for and what makes you stand out from the competition.
When your small business branding is consistent and unique, you can become the most memorable pressure washing service in your service area. If you haven’t already, develop guidelines that help you stay true to your brand. These guidelines can outline:
- How your business name and logo should appear across marketing channels
- Your brand color palette and primary fonts
- Your brand personality, or the human traits that your brand embodies, like “cheery,” “helpful,” or “conscientious”
When you follow your brand guidelines each time you create new pressure washing marketing content, you can build an offline and online presence that’s easy to recognize and trust.
Winning pressure washing leads to get to the next level
Pressure washing lead generation can help you grow your business and contact list. However, you don’t need to pay an expensive lead generation service to get great results. Some of the most effective strategies are affordable, simple to execute, and can help you attract leads directly from your service area.
Partner with complementary local business owners who can refer customers to you. You can reciprocate by doing the same. Also seek and reward referrals from past satisfied customers.
Share engaging before-and-after photos as well as instructional videos on your social media platforms, and be sure to include a call to action.
Improve your local SEO (search engine optimization) and advertise on local business platforms, conveying a clear and consistent brand identity that will help you stand out from the competition.
To keep your lead-generation efforts going, try these low-cost ideas to promote your business—especially helpful on a limited budget.