How Elite Supreme Cleaning used Yelp to boost per-client revenue by 20 times
My Yelp Page gives clients the confidence to give me a call and to select my service. Reading reviews, going through my Portfolio with before-and-after pictures—it really sets their mind at ease. If I didn’t have a Yelp Page, it’d be really hard to get the projects and quality clients that I have now.
— Patrick Reader, Owner, Elite Supreme Cleaning, and Yelp advertiser, New York City, NY
Patrick recommends: Yelp Ads | Request a Quote | Reviews
Summary
Elite Supreme Cleaning owner Patrick Reader started by providing standard, biweekly cleans in the New York City area in 2019 before discovering a more lucrative niche in deep cleans. By partnering with Yelp, Patrick was able to connect with his target audience, complete higher-value jobs, and use his increased revenue to level up his business with new equipment and staff. With Yelp, Elite Supreme Cleaning has achieved:
- Over $200,000 in annual revenue from Yelp
- $3,000 in average revenue per client from Yelp
- 1,900% increase in revenue per client since starting Yelp Ads
- 4,500 annual quote requests from leads via Yelp Ads
Background
Owner Patrick Reader turned a lifelong passion for cleaning into a business in 2019. He and his team specialize in detailing, which involves deep cleaning every inch of a space, with a focus on new homeowners and people with allergies or asthma. Elite Supreme Cleaning prides itself on providing consistency and transparency and treating every client like family.
All of my clients literally come from Yelp. I always ask: ‘How did you find us?’ They all say Yelp. Everybody who finds me, finds me either through Yelp or a referral—and that referral came from Yelp.
— Patrick Reader, owner of Elite Supreme Cleaning and Yelp advertiser
Challenge
After Patrick pivoted his business to provide deep cleaning services, he needed an effective way to differentiate himself from the competition and attract his ideal customers. Getting in front of qualified leads with specific needs and a higher budget was crucial to be able to thrive in the deep cleaning niche.
Solution
Patrick claimed his free Yelp Business Page his first year in business and immediately invested in Yelp Ads, which displays the business in key places across Yelp, including above and below organic search results and on competitors’ Yelp Pages. By boosting relevant keywords and adding service offerings, Elite Supreme Cleaning is able to connect with customers who are a perfect fit for the business. It’s been so successful that 100% of the business’s clients now come from Yelp or referrals from other Yelp users.
Yelp Ads also helped Patrick secure higher-value clients, transforming the business in its first year. Using Yelp to help get the word out about his expertise, he went from doing $150 biweekly cleans to making an average of $3,000 per detailing client—a 1,900% increase that helped Elite Supreme Cleaning generate over $200,000 in annual revenue from Yelp.
“When I got on Yelp, the big cleanings started coming in. I remember the first cleaning job I had for $2,000, and I couldn’t believe it. $2,000 turned into $4,000. $4,000 turned into $6,000.” — Patrick Reader
According to Patrick, Request a Quote and reviews both play a key role in converting his ideal clients. About 4,500 leads per year connect with the business via Request a Quote, making it easy for Patrick to respond to consumers with helpful details or encourage them to schedule a consultation.
“Request a Quote has been great at connecting the business with our ideal client. Our clients who were literally a perfect fit for our business all came through Request a Quote. It definitely has been a major help for our business.” — Patrick Reader
Additionally, reviews provide potential customers with the confidence to book, so by the time they get on the phone with Patrick, they already trust he can solve their problem. Patrick’s deep cleaning clients are often so thrilled to have their problems solved that they’re highly inspired to leave a review, creating a continuous funnel of new, high-intent leads.
When a prospective client has the same issue as a past client, and they read that review on Yelp, they go, ‘Okay, I have the same problem. I think he’s the perfect fit for the job.’ And once we start talking, it’s a more comfortable situation.
— Patrick Reader
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