How Movers Best earns a 90% advertising ROI with Yelp
A year into business, we started using Yelp Ads. The quality of leads made the difference, and the quality of business was completely different than anything else we’d tried. With Yelp, we’ve gotten better leads and higher paying customers.
— Chris Lynch, Co-owner, Movers Best, and Yelp advertiser, Irvine, California
Chris recommends:
Yelp Ads | Upgrade Package | Request a Quote | Reviews
Summary
Movers Best co-owner Chris Lynch built an award-winning moving business whose mission is to deliver efficient and reliable moving services and continuously improve the customer experience. With Yelp, Movers Best has achieved:
- $1.5M in annual revenue from customers from Yelp
- 70% total revenue from customers from Yelp
- Approximately 60% close rate for Yelp leads
- 90% return on investment for Yelp Ads
Background
Chris Lynch and his brother Max moved to the United States 10 years ago, working in sales for a small moving company. When they realized their ambitions exceeded what they could accomplish as employees, they took a leap of faith, buying their own truck and becoming entrepreneurs. Today, Movers Best specializes in large projects, outshining competitors with well-trained and well-paid professionals who excel at making each job efficient and easy for customers.
Challenge
Finding an easy-to-use platform that could support and grow his business’s brand was a daunting task. Chris tried many services, finding them to be disorganized and ineffective at gaining him quality leads who were ready to hire.
We tried all kinds of different platforms to grow our business, but they weren’t easy to use or organized. Yelp, however, is very specific. Yelp users are looking for a service provider and are ready to hire. They’re qualified leads that are ready to buy. I don’t see a better platform, honestly.
— Chris Lynch, Co-owner, Movers Best, and Yelp advertiser
Solution
Chris wanted his advertising dollars to get him in front of high-intent leads, so he invested in Yelp Ads, which displays the business in key places across Yelp, including above and below organic search results and on competitors’ Yelp Pages. Today, Movers Best attributes 70% of its revenue to customers gained through Yelp, totaling over $1.5 million annually, and boasts a 90% return on investment.
Request a Quote (RAQ) also helps connect Movers Best with qualified leads—30% of all customer calls the business receives begin as RAQ messages, and the majority of their bookings result from connecting with Yelp users through messaging.
To appeal to even more potential customers, Chris invests in the Upgrade Package, which is a combination of tools—including Business Highlights, Portfolio, and Yelp Connect—that highlight the business’s key differentiators, awards, and seasonal promotions.
Ever focused on customer satisfaction, Chris also recommends business owners read and respond to reviews, both positive and critical, because it shows potential customers the business’s level of customer service and willingness to improve as a company.
Yelp Ads brings in the majority of our customers and revenue, and a lot of Yelp customers return to us again and again. Yelp knows our customers, and that’s why we trust them with our advertising dollars.
— Chris Lynch
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