How TE Certified made over $1M in a year with Yelp
Yelp is one of our best lead sources for qualified leads, people who actually understand our business proposition.
— Josh Brooker, Owner, TE Certified Electrical, Plumbing, Heating & Cooling, and Yelp advertiser, Atlanta, GA
Josh recommends: Yelp Ads | Reviews
Summary
TE Certified Electrical, Plumbing, Heating & Cooling became a full-service, electrical business in 2003 to raise the bar for home services in the Atlanta area. Due to customer demand, it grew to provide plumbing and HVAC services over the next 16 years, utilizing Yelp to showcase its breadth of experience to high-intent customers. With Yelp, TE Certified has achieved:
- $1 million in annual revenue from Yelp
- 9,500 annual leads
- Over 6,000 leads from messages per year
- 85% monthly increase in customer exposure from Yelp Ads versus organic traffic
Background
Josh Brooker, a fourth-generation electrician, pivoted from new construction to providing electrical, HVAC, and plumbing services to customers directly. As a reputation-based business, TE Certified prides itself on delivering a high-quality product conducted by seasoned professionals who are treated and compensated well for their craft.
Challenge
When customers began to request TE Certified perform plumbing and HVAC services on top of electrical, the business needed an easy way to showcase its brand, services, and qualifications to reach its new audience without delay or extra cost.
We’ve tried a lot of things over the years, and Yelp has been a very reliable, scalable spend. We’ve also found Yelp’s cost per customer acquisition is significantly lower than other platforms we’ve tried and scales with us as we grow.
— Josh Brooker, owner of TE Certified Electrical, Plumbing, Heating & Cooling and Yelp advertiser
Solution
To attract high-quality leads to the growing brand, the business invested in Yelp Ads, which displays the business in key places on the Yelp website, app, and competitors’ Yelp Pages. As their services grew, they were able to leverage Yelp tools to boost relevant keywords and add service offerings to reach new customers.
Today, TE Certified gets over 9,500 leads from Yelp annually and an 85% increase in monthly traffic to its Yelp Page when using Yelp Ads, compared to organic search. With the significant increase in exposure, TE Certified was able to attribute $1 million in revenue to customers gained from Yelp in the last year.
In addition to Yelp Ads, Josh also highly recommends responding to reviews on his Yelp Page, which he considers an extension of his advertising efforts and customer service. By engaging with reviewers, Josh is able to strengthen his reputation in an industry where trust is critical to success.
We love review-based platforms because it’s the best way to differentiate ourselves from other businesses, and Yelp has been really good for us in that regard.
— Josh Brooker
Get found for free
Show up for any of the millions of customers on Yelp searching for a business like yours.
