Emily Moon

Dogpatch Games owner Shannon Newton visualizes the customer journey in three stages: front porch, living room, kitchen. You ease them into the experience and show them what to expect—until they feel like part of the family.

As a small business owner, you are the face of your operation. You set the tone for your team, and you answer to your customer’s expectations. But between...

Photo by Aaron Burden Sometimes the smallest touches have the biggest impact. You don’t need to go over-the-top or spend your entire marketing budget to...

How do you know if you’re ready to expand your business? Two entrepreneurs break down the critical information business owners need to know before opening a second location.

Food and family are forever intertwined at the #1 restaurant on Yelp’s Top 100 2023—a Hawaiian-Korean eatery dedicated to breaking barriers and treating customers as family.

For Boite de Fleurs founder Tina Youkhana, thinking out of the box as a small business owner led her to the inside of a box. Seeing a need for more florist...

Chef Jason Helfer founded Peasant Village with his father on the principles of creativity and great customer service. After thirty years in business, Jason continues to innovate upon his family legacy with techniques that make the residents of San Angelo feel like VIPs. 

Get to know the winners of the Yelp for Business x Luminary Fellowship, a year-long program that will provide 15 fellows with customized, one-on-one support from Yelp for Business and Luminary.

San Angelo is a small town in West Texas, hours from the flashier cities in the Lone Star State, but it’s filled with 5-star businesses that help put the...

Get five tips on finding new tech for your small business, from shopping around to finding the best business partner.

Yelp’s 2022 Top 100 Places to Eat changed everything for Cocina Madrigal—and the wins keep coming.

SoCo Taphouse owner Brandon Gardner shares three tips for building a team that feels as familiar as the cast of your favorite sitcom.