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What’s new with Yelp for Business

Check out the latest launches and enhancements on Yelp and Yelp for Business—from enhanced customer and competitor insights to an updated Request a Quote experience.

Custom market and competitive insights for your business
Updated Request a Quote experience
Yelp Guaranteed available nationwide
Improved budgeting experience for new and existing advertisers
Enhanced business owner experience
AI-powered business summaries
New home feed experience for consumers on iOS

See the full details in Yelp’s Winter Product Release.

Custom market and competitive insights for your business

These market insights provide helpful, actionable details about your customers and competitors. From trending search terms to recent competitor reviews, you can learn what’s new in your area, what’s working for your competitors, and what mistakes to avoid.

Find these insights on the home page of your Yelp for Business account:

  • Trending search terms in your area
  • Heat map of potential customers
  • Highly viewed competitors
  • Page visits: you vs. similar businesses
  • Recent competitor reviews

Updated Request a Quote experience

New functionalities have been added to the Request a Quote experience to help service businesses and customers connect more seamlessly.

  • Businesses with Request a Quote enabled can directly call or text potential customers that opt-into being contacted directly by the business (to protect user privacy, businesses receive a masked temporary phone number and users can opt-out at any time).
  • Users are asked more relevant questions during the Request a Quote process, helping deliver more relevant leads to businesses.  

    Yelp tip: Be sure your service offerings are up to date and accurate so you can get connected with the right type of customers.
  • Customers can upload video and provide additional documentation in the ‘Projects’ experience after submitting a request for a quote, helping businesses better understand the job at hand.

Additional resources:

Yelp Guaranteed available nationwide

Yelp Guaranteed is now available nationwide, and there are even more ways for customers to see which services projects have Yelp Guaranteed coverage—including the Yelp Guaranteed badge being displayed alongside eligible businesses* in search results—helping them differentiate their business and drive more leads by building consumer confidence in hiring them via Yelp.

*Yelp Guaranteed is currently available for eligible Request a Quote-enabled advertisers in select home services categories.

Improved budgeting experience for new and existing advertisers

New AI-powered smart budgets can help you determine the right ad budget for your business. A number of factors about your business are taken into account—including rating, category, listing age, region, and more—to help you select the advertising option with the highest potential ROI.

Bonus for advertisers: Advertisers can now schedule consultation calls with Yelp’s customer service team to help solve an issue, answer questions about their business page and ads, and set their businesses up for success with Yelp Ads. This means businesses can get support from Yelp when it’s most convenient for them, without needing to hold for a representative. Advertising businesses can find this option by logging into their Yelp for Business account and clicking “Need Help?” in the bottom right corner.

Enhanced business owner experience

  • The new “Getting Started” section in your business owner account gives you recommendations for filling out your Yelp Page based on a predictive analysis of what will drive the most success for your business.
  • The redesigned and modernized business Q&A section is easier to navigate and helps you quickly respond to public questions from consumers. 

AI-powered business summaries

New AI-powered business summaries appear at the top of restaurant, food, and nightlife business pages and describe what potential customers can expect at your business, helping them quickly decide if your business fits their needs. 

LLMs (large language models) are used to sift through recent reviews, resulting in unique summaries that highlight what your business is best known for based on first-hand reviews from users, such as the atmosphere, service, amenities, value, or a popular dish. 

New home feed experience for consumers on iOS

This new AI-powered feed surfaces the most relevant photos from Yelp users and Connect content from nearby businesses. This feed style makes it easier for consumers to discover nearby businesses like yours.

Additional resources:

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Looking for other new features and enhancements? Check out our past updates: