Boosting your brand (and sales) with effective marketing

After the pandemic forced businesses to close their physical doors, many pivoted to virtual storefronts, solely focusing on online sales and services. Some created entirely new offerings, and others changed their target audiences. As the “new normal” takes shape, businesses may find themselves struggling to merge pandemic-related operations with the re-entrance of patrons into their brick-and-mortar businesses.

How can businesses continue to maximize revenue on their online channels while also managing full-time onsite operations? And how can it be done seamlessly and consistently from a branding and marketing perspective?

Learn how to do this and more from retail industry expert Nicole Leinbach, plus get tips on how to boost profits through strong branding and marketing—both in-store and digitally. In this video, you will:

  • Discover actionable, realistic ways you can use branding to boost your business’ visibility
  • Learn how to achieve a strong and reputable digital presence for brick-and-mortar success
  • Get exclusive tips on how to create a consistent visual identity for your business, online and on-site
  • Hear about modern marketing techniques to help optimize sales

Speakers

Nicole Leinbach

Founder of RetailMinded.com

Nicole is a global retail thought leader, recognized by companies including IBM, American Express, and Vend, and has been within the top 10 of 100 worldwide retail thought leaders since 2015, including having held the #1 spot. In 2022, WWD recognized Nicole as one of 25 inspirational women leaders. Nicole regularly contributes to media outlets such as Forbes, Entrepreneur, and NBC and speaks at worldwide events with a core concentration on commerce and consumer experiences. She is also the co-founder of the Independent Retailer Conference, author of “Retail 101: The Guide to Managing & Marketing Your Business,” and has supported American Express’s Small Business Saturday as their spokesperson since 2014.

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