How Roofing Solutions used Yelp to help capture $1.5 million in sales its first year in business
Yelp has been one of the main success tools for our company’s growth. In our first year, we had $1.5 million in sales. We can only imagine how much more success we will have with the help of Yelp Ads.
— Ivan Maldonado, CEO, Roofing Solutions, and Yelp advertiser, Hayward, CA
Ivan recommends: Yelp Ads | Request a Quote | Upgrade Package
Summary
Roofing Solutions’ CEO Ivan Maldonado started the business in 2022 knowing he’d need to appeal to a large customer base to succeed in the competitive roofing industry. After starting Yelp Ads his first year in business, Ivan and Roofing Solutions have achieved:
- $500,000 in annual revenue from Yelp
- Average 50% close rate for Yelp leads
- 84% more leads from Yelp Ads versus organic traffic
- Approximately 500 leads from Request a Quote per year
Background
Ivan Maldonado, a roofing expert with 20 years of experience in the field, started Roofing Solutions in 2022 to build a company based on customer satisfaction and top-quality workmanship. The company prides itself on providing excellent customer service, transparent communication, and on-time project completion.
Challenge
Roofing Solutions needed a reliable, scalable way to attract a large customer base to successfully compete in the California roofing industry. It was also important that potential customers knew Ivan brought over 20 years of experience to the business and was laser-focused on ensuring each customer received high-quality service and exceptional workmanship.
Yelp has the best customers; they are faithful, and their continued business with us inspires us to do better.
— Ivan Maldonado, CEO of Roofing Solutions and Yelp advertiser
Solution
To attract high-intent customers, Ivan invested in Yelp Ads, which displays the business in key places on the Yelp website, app, and competitors’ Yelp Pages. Not only was Roofing Solutions able to attract 84% more customers by advertising, but by the end of its first year, Yelp customers accounted for one-third of the business’s $1.5M revenue.
Ivan has also noticed a steady increase in leads in his second year and boasts an average 50% close rate with customers who found his business through Yelp.
To help leads decide on Roofing Solutions for their needs, Ivan recommends responding to reviews individually to show the business’s level of customer service and using Request a Quote to promptly convert leads with personalized responses that address users’ questions, then encouraging them to schedule a consultation or call.
He also underscores the importance of investing in the Upgrade Package, which helps businesses boost the appeal of their pages and grab the attention of potential customers. It includes a combination of Yelp’s best tools, such as Business Highlights, Call to Action, Logo, and more.
Request a Quote is very easy to use and self-explanatory. Getting upgraded features, like the call-to-action button, makes it a click away from getting customers and shows your logo and a slideshow of photos. The Verified License badge is also very important for customers to have that extra certainty.
— Ivan Maldonado
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