5 ideas for small business ambiance that stands out
Reviewers rave about the ambiance at San Jose’s first Black- and woman-owned coffee shop. Co-owner Be’Anka Ashaolu explains why.
Topic: Behind the Review
Every business wants good reviews, and every customer want a good experiences—but what’s really happening behind the scenes? On the Behind the Review podcast from Yelp and Entrepreneur Media, Host Emily Washcovick talks with business owners and reviewers to uncover the real stories behind every rating. Explore the posts below for insights from the show, and visit Yelp for Business to subscribe.
174 posts in Behind the Review
3 free promotion strategies from a word-of-mouth success story
The owners of Miguel’s Artisan Recipes used word-of-mouth to build their restaurant’s reputation before it even opened.
Educating and engaging with customers: tips from a local farmers market
The owners of Fall Creek Farmers Market in Humble, Texas use Yelp to educate customers on the importance of buying local.
3 questions a Yelp Elite asks when choosing a local business
Owner Tomeka Wallace chats with a regular about what matters most to customers at Happy Cafe in Virginia Beach, Virginia.
5 tips for making your customer’s day
Sundae Scoop owners Philip and Sibs Harrell strive to connect with customers on a deeper level through authentic, engaging conversation.
Why Chef JJ Johnson changed his business model based on reviews
At the fast-casual rice bowl chain FIELDTRIP, James Beard Award winner Chef JJ Johnson constantly evolves his business model to better serve the community.
Understanding the cycle of customer feedback
At local favorite MT Noodles, owner Justin Bui and his family prioritize customer service and feedback to deliver the best experience possible.
5 steps to building customer confidence
The owners of Oakwell Beer Spa share how they educate first-timers and deliver on their promise to provide relaxation for all.
How an ice cream shop chain keeps it local across 25 locations
Owner Kim Malek shares how West Coast ice cream hub Salt & Straw perfected the formula for local flavor across 25 locations and five states.
A serial entrepreneur’s advice on how to effectively talk to people
Communicating about your needs, wants, and fears can be a daunting obstacle for any business owner. Serial entrepreneur Jill Salzman divulges her best tips for talking your way to true success.
How a Marriott hotel uses and responds to customer feedback
A Sheraton Grand manager shares how feedback boosts business at a resort known for its customer service and “can-do spirit.”
Tips from a top service pro: 3 principles for making customers for life
Responsiveness, expectation setting, and transparency help one of America’s favorite mom and pop shops, a carpet cleaning business, inspire reviews and referrals.
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