How one small business cultivates a client base from referrals
Kristin Near, owner of Botanica Skin and Brow Studio, shares the steps she takes to inspire customers to refer her business.
Topic: Behind the Review
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In the Behind the Review podcast from Yelp and Entrepreneur Media, we dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.
The posts below take a deeper dive into those conversations. To subscribe to the show and read more, click here.
168 posts in Behind the Review
Review response strategies from 5 small business leaders
Your online presence is a reflection of the work you do with customers every day. A review response strategy can help you respond to feedback—both positive and negative—and turn them into a business advantage.
‘If I can reach one person, then I’ve done something right:’ A small business owner shares her mental health story
Yelp’s Small Business Expert Emily Washcovick and small business owners Sascha Biesi and Yauss Berenji discuss their personal experiences with mental health and how it shaped their business’s dialogue and identity.
How a beloved diner evolved effectively and created a long-lasting community
Duran Central Pharmacy in Albuquerque, New Mexico, is a masterclass in surprise and delight. First comes the surprise: You step into a combination...
A viral dog groomer’s tips on igniting customer excitement
Josh White is an artist first, dog groomer second. His palette? The bichon frises, doodles, and poodles of West Hollywood, California. As owner of Dogue...
Lessons from an entrepreneur: turning setbacks into a comeback
Building a business comes with its obstacles, but what ultimately shapes your business is how you overcome them. Discover how a young entrepreneur learned leadership through humility and determination, turning feedback into a transformation.
Seeds of wisdom from a New York florist on building lasting relationships
Nearly 30 years in business has taught this NYC florist how to not only keep customers coming back but also how to turn them into word-of-mouth champions.
A small business timeline: from a pandemic pivot to sustainable growth
Tres Lecheria in Seattle has firmly established its niche. Not only does the bakery offer up to 15 flavors of tres leches cake—a sponge cake soaked in three...
Blending your business and brand with your personal identity
The owners of Skull & Cakebones, a bakery and market outside Austin, Texas, have built a brand around being authentically themselves. Sascha Biesi and...
Turning a one-time sale into a lifelong customer relationship
When you buy an engagement or wedding ring at Robbins Brothers, you get more than a piece of jewelry: You get a partner for life. The sales associates might...
How to create a social media calendar for your small business
In a small business, the task of posting on social media typically falls to the owner. It can be fun at first, and you might have some professional shots of...
3 lessons for success in opening a second storefront
Keith Zeiler, owner of Paws on Chicon, has one goal: to make every dog's life better. See how he opened a second location to better achieve that goal.