3 tips on hiring, marketing, and making history from a Texas brewpub
San Angelo is a small town in West Texas, hours from the flashier cities in the Lone Star State, but it’s filled with 5-star businesses that help put the...
Topic: Behind the Review
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In the Behind the Review podcast from Yelp and Entrepreneur Media, we dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.
The posts below take a deeper dive into those conversations. To subscribe to the show and read more, click here.
168 posts in Behind the Review
A behind-the-scenes look at the Yelp community team
Yelp community managers (CMs) and members of the Yelp Elite Squad work together across the United States to bring attention to the best small businesses in...
3 tips for putting comfort into the customer experience
Photo from Nola Bliss Massage When a customer is booking a massage, the last thing they want is a stressful experience. But the truth is that even just booking...
How to boost your business’ social media with video
Thousands of potential customers browse Instagram Reels, Tiktok, and other video platforms every day—eager to catch a behind-the-scenes glimpse from a...
4 customer service tips to surpass expectations
It’s always easier to keep a customer than to create a new one—but what are the distinct steps to retaining a regular? For Cakebread Cellars, a family-run...
The 360 customer experience starts at the hiring process
Anyone who’s worked in or owned a restaurant knows it can be a demanding profession. Oftentimes, what keeps us engaged and happy to serve are the people...
Prioritizing mental health to boost your business: advice from business owners
Photo by Emma Simpson Balancing the demands of your business with your own mental health needs is no easy feat. Expectations are high, and giving into “grind...
“Build the plane as it’s taking off”: tips on partnership, pivots, and working through fear
At The Juicy Leaf, a colorful Los Angeles plant shop, Felix Navarro and Felipe Abrahão curate their space carefully—down to every last succulent, incense...
The top 3 things you should do with your customer reviews
Photos from Aligned Modern Health on Yelp Everyone’s heard the phrase “show, don’t tell.” Aligned Modern Health, a non-invasive, natural health care...
‘This is not a customer. This is a relationship:’ Auto House on how repeat customers build long-lasting business success
Nearly everyone who’s bought a car has a horror story about their experience: feeling pressured into buying a car they didn’t want, watching the price...
5 tips on building an authentic online presence
When Shawn Walchef, owner and founder of Cali BBQ Media and Cali Comfort BBQ, tells his business’s story, he doesn’t sit in front of the camera talking...
The ageless secret to business longevity
Toni Binanti, owner of Rudy’s Bakery in Queens, NYC, knows your order, your grandparents, and which flavor birthday cake will suit your tastes. But most importantly, after 41 years in business, she knows her community best of all.