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  • 56% of Yelp users have an annual household income of $100K1
  • 83% of users hire or buy from a business they found on Yelp2
  • 74+ million people visit Yelp each month3

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*Yelp Internal Data 2022. Based on the average number of leads for businesses that bought Yelp Ads versus those that did not between March 2021 and February 2022. Results may vary.
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1Comscore age and income data via Media Metrix Multi-Platform report, as of May 2024. Based on users above the age of 18+.
2Based on a survey conducted by Yelp in August 2022. Methodology used ComScore demographics and people who reported having used Yelp in the prior 3 months.
3Comscore, monthly average for 2023.