callie-abraham

Callie Abraham

Articles by Callie

How to customize your message for different online platforms

It’s no secret that social media is one of the most powerful marketing tools for your business. Delivering an impactful message is crucial to converting potential customers into sales, but it’s also important to know who those online audiences are and what they’re looking for at that time. One of the biggest factors in that discovery process is where they’re digesting information.