Lakshmi Padmanaban

Learn about the various types of single-touch and multi-touch attribution modeling and what to consider when deciding which one to use.

In this MMM vs. MTA comparison, explore how marketing mix modeling and multi-touch attribution work, how they differ, and which one to use.

Understand what last-touch attribution is, how it works, where it falls short, and how to replace it with a better attribution system.

Learn how to perform a brand lift study to discover how your brand is being perceived and how well your marketing efforts are resonating.

By learning how to measure brand awareness, you can build up your brand identity in ways that will resonate most with your target audience.

Discover which CPG marketing strategies you should be using to boost your brand—from micro-segmentation and personalization to content and ads.

Discover why an omnichannel marketing strategy is essential and five ways to integrate different channels to drive engagement and conversions.

Discover the best practices that can help you build a B2B demand generation strategy that aligns with your audience’s needs and helps your company stand out.

Use these solutions to master the franchise marketing balancing act that strives for brand consistency and a connection with local audiences.

Master positioning in marketing with these proven strategies. Learn to stand out and drive lasting growth with these benefit-driven methods.

This comprehensive guide—complete with clear steps to follow and a free template—is your key to successful marketing budget planning in 2025.

Discover the benefits of ROI-driven marketing and how to implement it across various channels, like paid search, social media, email, and more.