Lakshmi Padmanaban

This comprehensive guide—complete with clear steps to follow and a free template—is your key to successful marketing budget planning in 2025.

Discover the benefits of ROI-driven marketing and how to implement it across various channels, like paid search, social media, email, and more.

Use this enterprise guide to seasonal marketing to learn how to create an annual blueprint and which seasons and holidays your industry should be targeting.

Employ these four enterprise marketing solutions for conversion to help encourage prospects to make the move into paying-customer status.

Use these enterprise marketing solutions for the consideration stage to help potential customers understand how your products and services can impact them.

Is your brand making a great first impression with potential customers? Ensure you do with these enterprise marketing solutions for the awareness stage.

When you’re a multi-location enterprise, it can be challenging to know how to allocate marketing funds. Try one of these location-based budgeting strategies.

Discover five strategies for consumer behavior research that will give you the breadth of data you need to better understand your customers.

Discover strategies you can use to build brand awareness for your enterprise business as well as ways you can measure the impact of your efforts.

Discover how your enterprise can promote product sales through stories, incentives, strategic alliances, seasonal promotions, and localized marketing.

B2B marketing doesn't have to be boring. These 4 strategies will show you how enterprises can increase B2B audience reach and energize sales.

Start maximizing online sales for your enterprise with a combination of strategies—from targeted advertising and social commerce to online purchase incentives.