Lakshmi Padmanaban

Discover which CPG marketing strategies you should be using to boost your brand—from micro-segmentation and personalization to content and ads.

Discover why an omnichannel marketing strategy is essential and five ways to integrate different channels to drive engagement and conversions.

Discover the best practices that can help you build a B2B demand generation strategy that aligns with your audience’s needs and helps your company stand out.

Use these solutions to master the franchise marketing balancing act that strives for brand consistency and a connection with local audiences.

Master positioning in marketing with these proven strategies. Learn to stand out and drive lasting growth with these benefit-driven methods.

This comprehensive guide—complete with clear steps to follow and a free template—is your key to successful marketing budget planning in 2025.

Discover the benefits of ROI-driven marketing and how to implement it across various channels, like paid search, social media, email, and more.

Use this enterprise guide to seasonal marketing to learn how to create an annual blueprint and which seasons and holidays your industry should be targeting.

Employ these four enterprise marketing solutions for conversion to help encourage prospects to make the move into paying-customer status.

Use these enterprise marketing solutions for the consideration stage to help potential customers understand how your products and services can impact them.

Is your brand making a great first impression with potential customers? Ensure you do with these enterprise marketing solutions for the awareness stage.

When you’re a multi-location enterprise, it can be challenging to know how to allocate marketing funds. Try one of these location-based budgeting strategies.